Today, on Global Accessibility Awareness Day, iStock celebrates the three-year anniversary of The Disability Collection, launched in partnership with Verizon Media and the National Disability Leadership Alliance (NDLA) to depict authentic, diverse representations of people with disabilities in media, marketing and advertising. According to iStock Visual GPS research, nearly 8 in 10 people globally expect that the businesses they engage with are consistently committed to inclusivity and diversity in their visual communications. The data also reveals that 6 out of 10 people prefer to buy from businesses that are…
Read MoreDay: 20 May 2021
New data from iStock shows an increase in UK businesses supporting Ramadan in 2021
As the Holy Month of Ramadan ends, iStock, a leading global source of visual content, can reveal more UK businesses are searching for content for advertising campaigns in support of “Ramadan” and “Eid”. Year on year iStock customers increased searches by 20% for visuals of “Ramadan” and an increase of over 80% for searches of the traditional Arabic greeting “Eid Mubarak”. UK businesses are also increasing their searches for visual content that represents the UK Muslim community as a whole. From 2019 to 2020 iStock saw an increase in searches…
Read MoreMcCain, Sky Media And David Walliams Launch Series Bringing To Life Stories Of Disabled Or Seriously Ill Children Whose Families Have Been Helped By Family Fund
McCain and Family Fund premiere ‘Teatime Tales’, a series of animated films, narrated by renowned children’s author David Walliams. The films focus on the stories of three children Benjamin, Anjola and Maddie, who have been helped by Family Fund, to reveal the importance of the little moments together as a family such as coming together at mealtimes. The animated films are illustrated in order to bring the family stories to life in an engaging and entertaining way that respects the need for flexible production in light of Covid precautions. Visually,…
Read MoreCovid-19 causes digital consumption to rise by over 30%, forming new and lasting consumer habits
The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms like Facebook. These findings by WARC, the international marketing intelligence service, are included in the latest Global Ad Trends report: COVID-19 One Year On, which outlines the new, long-term shifts in e-commerce, social media, online video and gaming for brands and consumers. E-commerce: $900bn more was spent at online retailers last…
Read MoreCannes Lions announces 2021 shortlist jury
Cannes Lions has announced its jury line-up of global experts selected to shortlist world-class creative work and benchmark excellence this June. The Lion-winning work will be announced, awarded and celebrated during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, which all LIONS members will receive complimentary access to. The Cannes Lions shortlist juries are formed of elite experts from every corner of the industry, and comprise 52% female jurors this year, the highest on record. 55 countries are represented in 2021. Jury members from the…
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