Month: May 2021

Pink Lady® supports The British Bee Charity with Morrisons on-pack promotion

Stuart Mitchell

Pink Lady® apples has partnered with The British Bee Charity to develop a new on-pack promotion called Bee Pink designed to inspire and delight consumers whilst helping to protect British bees. The UK’s leading apple brand will be offering Morrisons shoppers the chance to win one of ten bespoke bee bundles and 150 runner-up prizes. The main prize bundle will include a Sophie Allport china bee mug, beeswax candle, beeswax lip balm (made with beeswax from The British Bee Charity), wildflower seed bath bomb and honey from The British Bee…

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Suncorp, Leo Burnett & The Glue Society Launch ‘One House To Save Many’

Stuart Mitchell

As Australia battles record floods, destructive bushfires and powerful storms, it’s becoming undeniable – our natural disasters are growing in intensity and frequency. And as one of Australia’s largest insurers, Suncorp is determined to reduce the impact of extreme weather and help build a more resilient Australia. This ambition led to ‘One House to Save Many’. Created by Leo Burnett, in collaboration with The Glue Society, One House was designed to withstand and survive catastrophic weather conditions. The intent is to help reduce the displacement and disruption of life for…

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Magic Breakfast and Macmillan Children’s Books announce official partnership to launch the new Marcus Rashford Book Club with schools in disadvantaged areas of the UK

Stuart Mitchell

Macmillan Children’s Books has partnered with children’s food charity Magic Breakfast to launch the Marcus Rashford Book Club, donating 50,000 free books through the charity and reaching children in over 850 primary schools across England and Scotland. This is the first confirmed partnership since the launch of the initiative and more will be announced in the coming weeks.  The Marcus Rashford Book Club is a reader-recommends programme created by England International footballer and child food poverty campaigner Marcus Rashford MBE and Macmillan Children’s Books, to encourage and nurture a love…

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´SO LONG, PLASTIC!’ – Launch of the inspiring and beautifully illustrated book to celebrate the innovation and creativity in eco-design

Stuart Mitchell

The design platform for a world with less plastic, BEYONDPLASTIC, has launched a brand new book, on Monday 3rd May. ’So long, plastic!’ is an inspiring and beautifully illustrated book that celebrates the innovation and creativity in eco-design. The tastefully handcrafted book with the refreshing title ‚So long, plastic!’ describes in detail 85 innovative and creative solutions that reduce or replace single-use plastic products. Also, exciting initiatives with the goal to fight against our society’s plastoholic behavior and the problems related to plastic pollution are presented in vivid text and…

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Corona launches ‘Plastic-Free Challenge’ to fund and pilot new ways to reduce plastic across global supply chains

Stuart Mitchell

The Corona Plastic-Free Challenge has launched within the 100+ Accelerator, a global program founded in 2018 by Anheuser-Busch InBev (AB InBev) accelerating sustainable solutions from start-ups in Fortune 500 CPG companies. As part of the brand’s long-standing dedication to protecting the environment, the initiative will identify, fund and pilot sustainable innovations for plastic reduction across supply chains. As a brand that aspires to eliminate plastic from the Oceans, Corona took on an extensive assessment of its operations to identify any remaining plastic usage throughout its global supply chain, including its…

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