Month: May 2021

Pocc x Clear Channel Art Fund launches a new series of public artworks focused on mental health

Stuart Mitchell

To coincide with Mental Health Awareness Week, Clear Channel UK, one of the UK’s largest Out of Home media and infrastructure companies, and Pocc, the creative network driving cultural impact, unveiled the second instalment of their joint artists-in-residence programme. The campaign will showcase the works of nine artists across Clear Channel’s digital Out of Home sites nationwide from 10th May. The brief to the Pocc network of creatives and artists was to explore how the individual attends to their mental health and, in turn, share their secret to self-care. Curated by Pocc’s Chief…

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Industry Alliance BRiM Launches To Improve Black Representation In Marketing

Stuart Mitchell

BRiM, a new and unprecedented industry collaboration in the UK to increase Black representation in marketing (BRiM) has launched. BRiM is powered by a group of the world’s largest advertisers and agency partners, leading members of the Black community and industry diversity, equity and inclusion experts. To mark the launch, BRiM is unveiling a framework to increase Black representation in marketing. The Advertising Association has made the BRiM framework available for free via its website and is inviting everyone in the industry to review the framework and put plans into…

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Misleading customer service ads on Google are costing consumers, Which? reveals

Stuart Mitchell

Consumers are being misled into using claims firms or dialling premium-rate numbers when trying to make an insurance claim, because ‘click to dial’ ads are appearing above insurers’ websites on Google, a Which? investigation has found.  Which? analysed search results for the terms people most commonly use when searching for their car insurer’s phone number on Google, the default search engine on Android phones and Apple iPhones. The consumer champion found claims management companies (CMCs) and premium-rate call connecting services competing for their adverts to appear above the insurer’s own website. …

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WaterAid launches urgent Covid-19 appeal to help health centres and vulnerable communities in India

Stuart Mitchell

As India faces a deadly second wave of Covid-19, international organisation WaterAid has launched an emergency appeal to bring vital water, toilet and hygiene facilities to health centres and vulnerable communities as well as urgent support to frontline sanitation workers to help protect lives. The country is seeing more than 400,000 new cases every day and, with the exodus of people from the cities, this horrific wave has now spread to parts of rural India, threatening to overburden local health centres with weak infrastructure that are unprepared for such a…

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Pandemic ad spend trends: New Mediaocean data shows green shoots in closed ecosystems

Stuart Mitchell

Just over a year since lockdowns and other distancing measures were first widely enacted, Mediaocean, the mission-critical platform for omnichannel advertising, today published proprietary data showing how major advertisers responded to the crisis. The analysis suggests an economy with pent-up energy, keen to stimulate consumer confidence and renewed growth as the world begins to see a route towards the end of the crisis. The first like-for-like comparison since the pandemic started shows a resurgence in marketing investment. Using data from the closed ecosystems optimisation solution acquired via 4C, Mediaocean sampled…

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