Month: May 2021

Goodwill® Launches Rising Together™ Coalition with Anthem Foundation, Coursera, Google, Indeed and Lyft to Empower One Million People to Access Sustainable Careers by 2025

Stuart Mitchell

Goodwill, the leading workforce provider in North America, has announced a new, first-of-its-kind coalition called Rising Together™, which will work to create an equitable economic recovery and provide job seekers with the skills and supports needed to access sustainable jobs. Joining Goodwill with a goal of empowering one million people to access sustainable careers by 2025 are Fortune 50 companies and global philanthropic and business leaders, including the Anthem Foundation, Coursera, Google, Indeed and Lyft. Together, Goodwill and its partners are providing resources to address the widening skills gap and…

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Asda appoints Havas London as new creative agency

Stuart Mitchell

Asda has confirmed the appointment of Havas as its new retained creative agency following a comprehensive pitch process. The Havas partnership will see the agency take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR programme, starting with the September campaign. It also includes creative development and execution for the Asda brand. Eildih MacAskill, Asda Vice President of Creative & Marketing, said: “We are delighted to have appointed Havas London following a highly competitive pitch process. We are looking for a true partner agency…

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Southern California Gas Company Sets Bold Net Zero Emissions Pledge

Stuart Mitchell

Southern California Gas Co. (SoCalGas), the largest gas utility in the U.S., has announced the company’s bold commitment to achieve net zero greenhouse gas (GHG) emissions in its operations and delivery of energy by 2045. This commitment makes SoCalGas the largest gas distribution utility in North America to set a net zero target including scopes 1, 2, and 3 GHG emissions, which would eliminate not only its own direct emissions, but also those generated by customers’ energy delivered by SoCalGas’ energy infrastructure.[1] SoCalGas’ commitment aligns with the Paris Climate Agreement’s…

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HSBC, IFC “Real Economy” Green Bond Fund Raises $538M at Final Close for Climate Action

Stuart Mitchell

HSBC Asset Management and IFC, a member of the World Bank Group, have announced the final closing of the HSBC Real Economy Green Investment Opportunity GEM Bond Fund (REGIO), boosting access to climate finance and helping further develop the market for green bonds. REGIO, the first green bond fund focused on well-diversified climate-smart investments in “real economy” issuers in emerging market countries, closed with total investor commitments of $538 million following further investment from two European investors. REGIO uses both public and private capital to build climate change-mitigation capacity in…

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ASA – Putting influencers on notice after monitoring sweep reveals widespread failure to disclose advertising

Stuart Mitchell

The ASA/CAP have released a post called: Putting influencers on notice after monitoring sweep reveals widespread failure to disclose advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As part of our increased monitoring function, we are publishing the findings of our proactive monitoring sweep of influencer posts to gauge whether influencers are sticking to the rules, which require that they clearly signpost when their posts…

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