Day: 7 June 2021

CAP – Low- and no-alcohol drinks

Stuart Mitchell

The ASA/CAP have released a post called: Low- and no-alcohol drinks. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The popularity of low- and no-alcohol drinks has increased in recent years, with more and more brands joining the market.  There are various rules that apply to ads for alcoholic drinks, including that they must be socially responsible and contain nothing that is likely to…

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Brussels Mobility and mortierbrigade launch ‘Feet©’

Stuart Mitchell

In a video that uses all the recognisable stylistic codes of a product launch, mortierbrigade and Brussels Mobility are launching ‘Feet©’, an innovative mobility solution designed for travelling short distances in the city. In recent years, feet have been abandoned in favour of other mobility solutions. And yet, for short distances walking is the most efficient form of transport, especially when 60% of journeys in Brussels are under 5km. This is the message that Brussels Mobility wants to get across, putting pedestrians at the heart of its mobility policy. Elke…

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Tesco to hold extra summer Food Collection for children and families.

Stuart Mitchell

Tesco is to hold an extra UK-wide Food Collection in its stores to support children and families this summer. During the collection, which will take place in large Tesco stores from July 15 to 17 and in Express stores from July 12 to August 28, customers will be urged to donate long-life food to the Trussell Trust and FareShare to help them in their vital work to support families in communities across the UK. Tesco will once again be topping up all customer donations with a 20% cash donation to…

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P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

Stuart Mitchell

Procter & Gamble (P&G) and GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, have announced The Visibility Project, a new campaign to drive and to sustain LGBTQ inclusion in ads and marketing and to leverage the power of these mediums to accelerate LGBTQ acceptance. For more on the Visibility Project: http://glaad.org/visibility-project For results of GLAAD and P&G’s ‘Advertiser & Agency Perspectives on LGBTQ Inclusion’ Study: http://www.glaad.org/2021inclusionstudy The Visibility Project With The Visibility Project, P&G and GLAAD will bring together the world’s top brands and…

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Poland Spring 100% Natural Spring Water Brings Bottles Full Circle With ‘Made For A Better Tomorrow’ Campaign

Stuart Mitchell

Poland Spring® Brand 100% Natural Spring Water, America’s leading spring water brand, along with its five regional spring water sister brands, announces a new national campaign – Made For A Better Tomorrow. The campaign highlights the six brands’ industry-leading efforts to create new bottles from existing materials and establishes a new ‘One-for-One Promise’ that commits to donate bottled water to communities in need for every pledge to recycle. The campaign coincides with Ice Mountain® Brand 100% Natural Spring Water’s launch of better bottles, which have long been 100% recyclable and…

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