Day: 25 June 2021

“Project Yellow Light” Scholarship Contest Celebrates 10 Year Anniversary with New Class of Student Winners to Raise Awareness of Dangers of Texting and Driving

Stuart Mitchell

The Ad Council and Project Yellow Light announced the winners of the tenth annual Project Yellow Light scholarship competition, which involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of messaging while driving. The winning PSAs will be showcased on June 28 on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor. Project Yellow Light was established by the family of Hunter Garner to honor his memory after his death…

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Worlds first scheme gives authors royalties on used book sales

Stuart Mitchell

In a world first, authors are now able to receive royalties on sales of used books thanks to AuthorSHARE – a groundbreaking new scheme designed to create a fairer deal for authors in the used book market. Until now, authors have only been able to receive royalty payments on sales of new books. However, in recent years there have been increasing calls from within the writing community for a new approach to address the exponential growth of the used book market. The market for used books is growing at 12%…

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Johnson & Johnson Vision to power global HQ with 100% renewable electricity

Stuart Mitchell

Johnson & Johnson Vision, a global leader in eye health and manufacturer of ACUVUE® brand contact lenses, today announced that it has signed a 10-year deal with JEA which will see 100% of the electricity at its global headquarters in Jacksonville, Florida come from solar power.  The agreement reinforces the company’s commitment to sustainability with the business to be on track to source 100% of its electricity from renewable sources by 2025, as well as achieve carbon neutrality across all its operations by 2030, as part of Johnson & Johnson’s…

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CAP and BCAP consultation on rules on harm and protected characteristics

Stuart Mitchell

CAP and BCAP are publishing a consultation on the introduction of new rules on harm and protected characteristics (as defined in the Equality Act 2010). The proposed rules are: CAP Code Marketing communications must not include anything likely to cause harm. To comply with this rule, marketers must have particular regard to the likelihood of causing harm to vulnerable people, and to the following characteristics: age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; and sexual orientation. BCAP Code Advertisements must not include…

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The BEYONDPLASTIC AWARD 2021 opens its gates

Stuart Mitchell

The global online platform for eco-designed product & packaging solutions BEYONDPLASTIC announces the hosting of the BEYOND PLASTIC AWARD 2021. The Award’s motto is: „Let us design and create eco-responsible products and packages. Let us reduce single-use plastic and start a material renaissance!“ The Award will honor the innovation and creativity in sustainable product & packaging design in four categories: 1. Most practical impact to reduce the use of plastics, 2. Most innovative approach, 3. Most beautiful solution and 4. Best Initiative in Education / Journalism / Campaigning. For each…

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