XSET Partners With Big Brothers Big Sisters Of America To Bring The World Of Gaming To A New Generation

XSET, the world’s fastest growing lifestyle gaming organization, and Big Brothers Big Sisters of America (BBBSA), the nation’s most experienced mentoring organization, announced today a new partnership designed to bring the excitement and passion of gaming to a whole new generation.  The mission of Big Brothers Big Sisters is to create and support one-to-one mentoring relationships that ignite the power and promise of youth.  Each volunteer (called a  ‘Big Brother’ or ‘Big Sister’) spends time with their mentee (called ‘Little Brother’ or ‘Little Sister’) enjoying free or low-cost activities. By…

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CAP – The “Particular Appeal” of Animals

The ASA/CAP have released a post called: The “Particular Appeal” of Animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It is a truth universally acknowledged that we are a nation of animal lovers, and therefore it comes as no surprise that animals often feature in advertising. From canine marketing mascots to ocean waves made of horses, a menagerie of animals feature on TV,…

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NEW Whole Earth multi-pack of Organic Sparkling Drinks

Whole Earth, the natural food brand owned by Ecotone UK, has launched a new multi-pack of natural and organic soft drinks with Sainsbury’s – marking the brand’s first major grocery listing for its soft drink range. Available in a four-pack (4x330ml, £4), Whole Earth’s Organic Sparkling drinks in Elderflower and Ginger flavours, launched with Sainsbury’s in mid-May. Aligned with the brand’s commitment ‘good for you, good for the Earth’, the drinks are made with no added refined sugars, organic, natural ingredients and are naturally sweetened with fruit juice. With 62%…

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Yes, we’ll pay more for environmentally-friendly packaging!

Three in four (73%) shoppers in the UK say they would pay more for a product if the packaging had less impact on the environment, according to a new study by Perspectus Global on behalf of Pro Carton – the European association of carton and cartonboard manufacturers. Interestingly, the survey found that younger Brits (aged 22-28) were most willing to spend more (88%) for the sake of the planet. Whereas those in the over-65 category, despite being one of the wealthiest age groups, were the least likely to pay more,…

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Napapijri X EcoResolution Presents a series of IGTV lives showcasing influential changemakers to educate and inspire audiences on sustainability

Iconic fashion brand Napapijri partners with EcoResolution, an environmental justice platform, to host a series of talks on Instagram showcasing young influential change-makers as they discuss their work in environmental justice, intersectional activism and movement building. In 2015 Napapijri took the decisive move towards ethical fashion by banning the use of fur and opting for an eco-fur made of synthetic Kanecaron® fibres and then in 2016 stopping the use of down from all products and instead developed a unique THERMO-FIBRE™ insulation which is light, warm and quick drying. Now in…

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