Month: July 2021

Reasons to Swim: WaterAid’s celebrates the power of water with captivating new gallery

Stuart Mitchell

Providing purpose, friendships and surviving the pandemic are among the many reasons behind taking a dip in the UK’s iconic outdoor swimming spots, as revealed in WaterAid’s new photo gallery celebrating the power of water. Reasons to Swim reveals intimate portraits and stories of people from across the UK who are drawn to the cold waters in various outdoor swimming locations, including North Sands Beach in Devon, London Fields Lido, and the West Reservoir Centre. The unique series was created by London-based photographer Nikki McClarron. With a continued fascination in…

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Pink Lady® transforms basketball court into an energising work of art

Stuart Mitchell

Pink Lady®, has transformed a public basketball court in Islington into an energising work of art which will be opened for public use this month. The restoration of the court has been funded by Pink Lady® apples, as part of its ongoing commitment to creating feel good moments as part of its Feel the Wow campaign. “We wanted to create a joyful, invigorating space where people can refresh their senses” says Pink Lady® UK PR and Social Manager, Kyla Flynn.“The court in Joseph Grimaldi Park, in the heart of the…

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Rip-off copycat ads running rife on search engines, Which? warns

Stuart Mitchell

Copycat ads are running rife on search engines and misleading consumers into paying more than they need to for health cards, driving licences and visas – and one ad was even proposing to break the law, a Which? investigation has found.  The consumer champion searched on Google for common travel documents – such as health cards, visas and international drivers’ licences – to see whether copycat ads would appear.  These copycat ads are paying for prime slots at the top of search engines – often appearing above the official website…

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As Greenwash Crackdown Looms, A ‘Green’ Claims Rulebook Launches to Help Businesses Prove Their Eco-Creds

Stuart Mitchell

In advance of UK Government guidelines designed to stamp out greenwashing by brands, Provenance – a software company and social enterprise that enables businesses to make substantiated green claims and shoppers to fact-check them online and in-store – has launched a free, digital rulebook, the ‘Provenance Framework’ to help businesses prove their eco-credentials and keep them shopper-friendly. The online tool is version 2.0 of an original ‘Proof Point’ framework for which the European Commission awarded Provenance a €1M prize in 2020.  An open-source product, the rulebook helps businesses make credible shopper-facing…

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Over half of consumers want their pension invested responsibly to help tackle climate change

Stuart Mitchell

New research from mutual pension provider, Royal London, reveals more than half (57%) of consumers want their pension to be invested responsibly to help tackle climate change, with only one in ten (9%) saying they don’t want their pension invested responsibly. Despite this enthusiasm for responsible investment, only one in seven (15%) people who have a pension currently invest it responsibly. Of those who do not currently invest their pension responsibly, a third (33%) said they were more likely to do so once they had been given an explanation of…

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