Eleven countries will compete for gold in the first ever ICCO Next Generation PR World Cup Final later this month. To qualify for the global final, contestants had to win a national or regional competition, overseen by their local ICCO PR association. In each national competition, participants fulfilled a brief set by a local charity in less than 48 hours. The winning pitch was then determined by a panel of judges. The final will take place virtually between 13th and 18th October. Answering a global charity’s brief, participants will have five days…
Read MoreDay: 12 October 2021
Gillette Venus Forms a New ‘Board of Trust-Seas’, Led by Olympic Surfer and Ocean Advocate Carissa Moore, to Help Women Lead in Ocean Conservation
The ocean serves as the world’s greatest resource and connector, making it vital to protect for generations to come. Venus is continuing the brand’s commitment to sustainability by taking steps to help preserve the ocean. Last year, Venus partnered with We Are One Ocean to launch the global organization’s 30X30 initiative, a petition that calls on world leaders to preserve 30 percent of the global ocean by 2030. In addition, Venus has introduced paper packaging and durable, metal razor handles to help make each shave more sustainable. While climate change…
Read MoreDiscovery Education and Social Impact Partners Support Families with New No-Cost Resources to Ignite Student Interest in STEM
To accelerate student learning and ignite student curiosity in STEM, Discovery Education presents parents and guardians an array of no-cost dynamic digital resources. This selection of content, created in partnership with leading corporate and community partners, inspires families to learn together by exploring the world around them. Discovery Education is the worldwide edtech leader whose state-of-the-art K-12 digital platform supports learning wherever it takes place. The following selection of new no-cost digital resources added to existing programs connect families to the wide world of STEM learning by bringing STEM learning…
Read MoreFirst green submarine amongst winners of clean maritime competition
Green submarine and shipping charge-points powered by offshore wind turbines will receive a share of a £23 million Innovate UK-run R&D competition. The first ever green submarine study has been named as one of 55 winning projects of a £23 million government funded research and development (R&D) competition. This was announced on Wednesday 15 September by the Transport Secretary Grant Shapps in Greenwich, as part of the greenest ever London international shipping week. The clean maritime demonstration competition, announced as part of the Prime Minister’s 10 Point Plan for Green Industrial Revolution, is supporting the development of innovative technology to propel forward the government’s commitment to…
Read MoreClear Channel Outdoor, Foursquare Integration Makes In-Flight Ad Optimization Possible for Out-of-Home Campaigns
Clear Channel Outdoor (CCO) and Foursquare, the most trusted, independent location data and technology platform, have partnered to provide brands with daily updated campaign performance metrics across both printed and now digital out-of-home (DOOH) displays as well. These reports are powered by Foursquare Attribution, which captures data that enables brands to see which consumers were exposed to CCO displays and made a subsequent visit to retail locations and other points of interest. By integrating this data with CCO’s time-stamped ads played reports (DOOH spot logs), brands can move toward optimizing…
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