Day: 16 October 2021

CAP – The do’s and don’ts of broadband pricing

Stuart Mitchell

The ASA/CAP have released a post called: The do’s and don’ts of broadband pricing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Do include all monthly costs in the price Back in 2016, the ASA and Ofcom published research they had jointly undertaken into consumers’ understanding of broadband pricing. Back then, it was common for line rental monthly costs to be presented separately and…

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LIONS Creativity Report global rankings released

Stuart Mitchell

LIONS has released the global LIONS Creativity Report, which benchmarks creative success across the industry. This year, the report is extended and the official rankings are presented alongside trends, analysis, and interviews with Lion-winning creators, uncovering what it takes to produce the highest-ranking work in the world.  The global rankings within the LIONS Creativity Report record the performance of the world’s most creative companies, people, and regions. The rankings are compiled using data from Lion-winning and shortlisted work across 2020 and 2021, including PwC as the process integrity partner at…

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CAP – International Day for Older Persons

Stuart Mitchell

The ASA/CAP have released a post called: International Day for Older Persons. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. 1 October marked International Day for Older Persons 2021.  Although the ASA receives a small number of complaints about depictions of older people in advertising, the CAP Code recognises the impact of harm and offence caused on the grounds of age. Code rule 4.1…

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Co-op funding fast-tracks doubling of Hubbub’s Community Fridge Network

Stuart Mitchell

The 200th member of environmental charity Hubbub’s Community Fridge Network opened recently, marking a significant milestone for the initiative. The latest community fridge has been installed in Lancaster West Estate in North Kensington, London. It is the 50th fridge funded by Co-op, whose support for 100 new community fridges across the country by the end of this year has helped fast-track the expansion of the food-saving initiative. Community fridges are social spaces where anyone can share surplus food. They reduce food waste and empower communities to help each other through…

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PRCA launches new Global Advisory Board to turbocharge international growth

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has revealed details of its Global Advisory Board – a new body designed to expand the Association’s international operations, and build on its position as the world’s largest professional body for PR professionals. The PRCA’s international growth has accelerated rapidly over recent years: the Association now operates in 70 countries worldwide, with members of staff based in Argentina, Hong Kong, Singapore, Spain, the UAE, the UK and the US. The new Global Advisory Board – comprised of internationally recognised PR leaders – will work closely…

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