Month: October 2021

UNICEF and BTS celebrate success of ‘groundbreaking’ LOVE MYSELF campaign

Stuart Mitchell

UNICEF, record label BIGHIT MUSIC, and the 21st century pop icons BTS are marking the groundbreaking success of the LOVE MYSELF campaign this week, with the campaign reaching almost every country in the world with positive messages of self-love and self-care. Since 2017, LOVE MYSELF has generated almost five million tweets and more than 50 million engagements, such as likes, retweets, replies and comments, according to a new analysis* in UNICEF’s flagship report, The State of the World’s Children 2021, launched yesterday. “We started LOVE MYSELF as a way to…

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New research sees UK public issue challenge to government and businesses to help them live more sustainably

Stuart Mitchell

Ahead of the COP26 summit, Getty Images, a world leader in visual communication, has unveiled new research which reveals that 88% of people living in the UK would practice living a sustainable lifestyle if it cost them the same or less than what they’re paying today. The research also confirmed that the main barrier for people practicing sustainability in their every day is the expense (42%) while almost a quarter of respondents said they need more information on how to live sustainably. The findings are reported within research for Getty…

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ASA – It’s about trust: the ASA ad campaign in Scotland

Stuart Mitchell

The ASA/CAP have released a post called: It’s about trust: the ASA ad campaign in Scotland. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Wherever they appear – on TV, radio, in newspapers, on posters, in cinemas, on websites or social media – we should all be able to trust the ads we see, hear and interact with every day. Our experience tells us…

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Mars Wrigley engages in a climate-smart venture to catalyze a shift towards Modern Sustainable Cocoa Farming

Stuart Mitchell

Mars Wrigley has announced a new venture with 12Tree, a transformative asset manager and operator in the area of agroforestry, and ECOM, one of the world’s largest suppliers of sustainable cocoa beans. Andean Cacao is a climate-smart venture that seeks to catalyze sustainable farming, by changing how cocoa is grown and pioneering modern agriculture practices that regenerate soil and positively impact communities. Mars Wrigley’s commitment to a long-term agreement will help to provide financial stability and the development of Andean Cacao to scale to prove its transformative agricultural model. It…

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McDonald’s is Drastically Reducing Plastics in Happy Meal Toys Around the Globe

Stuart Mitchell

McDonald’s has announced its ambition that by the end of 2025, every toy, in every Happy Meal sold around the world, will be more sustainable. As ever, the smiles, fun and safety associated with Happy Meal toys over the past 40 years remain. This transition to more renewable, recycled or certified materials for toys is already underway and will result in an approximately 90% reduction in virgin fossil fuel based plastic use against a 2018 baseline – nearly equivalent to the population of Washington, DC, eliminating plastics from their lives…

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