Day: 1 November 2021

New Credos Research Shows Signs Of Improvement In Public Trust In Advertising

Stuart Mitchell

UK advertising’s thinktank, Credos, has revisited its ground-breaking Public Trust in Advertising research from 2018 in a new study – Rebuilding Public Trust in UK Advertising – which was revealed at an industry summit hosted by the Advertising Association, IPA and ISBA at the Curzon Soho in London in October. The findings show public trust in UK advertising has improved in recent years – increasing 25% since its 2015 low point – in line with other industries monitored. Significantly, this research and other studies have also identified that an increase…

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Media Smart and TikTok release new educational resource

Stuart Mitchell

As part of a long-term collaboration, Media Smart – the non-profit organisation which educates young people about online advertising – and TikTok have produced a collection of new resources to help 13-17-year-olds understand how advertising works on the platform, as well as the best ways to keep safe. Brands can advertise their products in all kinds of new and exciting ways on TikTok, so it is vital that young people have a strong understanding of the branded messaging they’re consuming daily. Home to seemingly endless sources of creativity, connection and…

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Ad Net Zero Launches New Training – The Essentials Certificate

Stuart Mitchell

Ad Net Zero, UK advertising’s response to the climate crisis, led by the Advertising Association, ISBA and the IPA, has launched a new training course – The Essentials Certificate – to help people working in advertising and marketing services understand the climate crisis and the actions needed to achieve net zero emissions in advertising operations by 2030. The 10-hour online course is now available to all professionals, in the UK and internationally, via the IPA’s globally recognised CPD platform. It aims to empower advertising professionals with the knowledge and practical…

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Tetra Pak strives for zero waste with the new strategic collaboration with Poka

Stuart Mitchell

Tetra Pak and Poka are pleased to announce the launch of a new strategic collaboration that brings together the expertise, technology, and best practices of Tetra Pak, a leader in the food & beverage packaging industry, with the power of Poka, the most comprehensive connected factory worker platform. This collaboration will empower workers in food production with the tools and training needed to accelerate zero waste processes in food manufacturing plants. It’s the first global and scalable connected workforce service that Tetra Pak will roll out as part of its new training and support solution. According to the UN Sustainable Development Goal 12, a range of entry points are required for promoting responsible consumption and production, and this can be achieved by producing more with…

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Pepsi Invites People Across the Country to Make Their Meal Count on the First-Ever “Pepsi Dig In Day” Celebration of America’s Black-Owned Restaurants

Stuart Mitchell

Pepsi has officially announces the first-ever Dig In Day, a celebration of Black-owned restaurants and chefs across America. On Saturday, Nov. 6, 2021, everyone with an appetite is invited to dig in and uplift Black-owned restaurants in their community simply by enjoying delicious food and refreshing beverages. Pepsi Dig In Day is the latest and most broad-reaching initiative the brand is spearheading to drive $100 million in sales for Black-owned restaurants over the next five years. A concerted effort to support these diverse culinary establishments that serve as the cornerstone for…

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