Day: 25 November 2021

7 ways marketers should be preparing for the Green Claims Code now

Stuart Mitchell

Communications strategist, anti-greenwashing expert, and the guest on our first podcast Sian Conway-Wood has written us a post about the new Green Claims Code. This will be really usefull to marketers and ethical businesses, as will Sian’s Online Masterclass in December. UK companies of all sizes, across industries need to start preparing to better substantiate their sustainability claims, as the Competitions & Markets Authority (CMA) prepares to start enforcing the new Green Claims Code. Marketers, both in agency settings and in-house, should be upskilling in sustainability and preparing to implement…

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Insights from new global study: people perceive high cost and lack of support as main barriers towards healthy and sustainable living

Stuart Mitchell

The newly released GlobeScan research shows that people around the world express a strong desire to live healthier and more sustainable, but the majority have not made major changes. Almost half of people think it’s too expensive. These insights confirm that IKEA has an important role to play by providing affordable and desirable solutions that inspires and enables the many people to healthier, more sustainable lives. Between June and July 2021, more than 30,000 people in 31 markets were surveyed about their attitudes, opinions, and behaviors linked to more sustainable…

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New CIPR and IoIC guide on helping organisations when they need to communicate suicide

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) and the Institute of Internal Communication (IoIC) have published a new skills guide providing a framework for communicating with various stakeholders following the death of a colleague by suicide or possible suicide. ‘Helping organisations when they need to communicate suicide’ – freely available to all – outlines a five-step process on how to prepare for, respond to, communicate, and manage communication related to a suicide internally and externally including with the press and authorities. It includes a section on the use of language. Before reading the…

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Creative Access and McLaren Racing launch Career Development Bursary

Stuart Mitchell

Creative Access, the leading social enterprise in progressive career development and support and McLaren Racing are launching the Creative Access x McLaren Racing Career Development Bursary.    The Bursary is a new fund aimed at supporting talent from under-represented communities who aspire to work, or further their career, in the PR industry and wider creative sector, but who are currently held back from doing so because of their financial status.  Creative Access surveyed more than 1,900 people working in, or looking to pursue, a career in the creative industries to examine how financial barriers impact career progression.…

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PRCA partners with the Royal Meteorological Society to fight climate misinformation

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has partnered with the Royal Meteorological Society (RMetS) to deliver specialised training to educate public relations and communication professionals about climate change and to ensure practitioners work to the highest ethical and transparent standards. Recent research from the PRCA’s Misinformation and the Climate Crisis Strategy Group revealed the industry needed to upskill in order to be an effective strategic advisor to clients and in organisations. The new full-day virtual course, delivered by the RMetS, is designed to empower communicators by providing the knowledge and tools…

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