Day: 28 November 2021

OLAY Introduces Easy Open Lid For People with Disabilities, Shares Design With Beauty Industry

Stuart Mitchell

 Fifteen percent of the world’s population lives with a disability (source), yet these individuals are often excluded from the beauty industry both in representation and product offerings. OLAY North America is introducing the Easy Open Lid, a limited-edition prototype developed with and for people with disabilities. The Easy Open Lid will be incorporated into the product design of OLAY’s most popular products: the Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer and Collagen Peptide 24 Face Moisturizer. To create the design, OLAY met with…

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Chaka Sobhani, Imali Hettiarachchi, Madonna Badger, Jean Lin and Zara Mirza Join An All-Star Jury For Gerety 2022

Stuart Mitchell

ALL ADVERTISING, not just advertising made for or by women. The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, boasts a jury for 2022 that includes some of the most respected leaders from the advertising and marketing world. “Past winners are a testament to the Gerety juries: from this year’s Grand Prix, Festive for Burberry to the Moldy Whopper from 2020” says Lucía Ongay, Gerety Awards, Co-Founder. “Empowering work is also rewarded like Viva La Vulva, the Grand Prix winner from 2019,…

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Currensea launches new charity partnership allowing cardholders to automatically donate with each transaction when spending abroad

Stuart Mitchell

Currensea, which has created the UK’s first direct debit travel card saving users at least 85% on overseas transaction fees, has launched its unique ‘powered by’ programme, allowing travellers to convert these savings into charity donations. The first charity utilising this new service is the Cameron Bespolka Trust, a charity that encourages young people to connect with nature and animals. In partnership with the RSPB, the Trust is renovating Cameron’s Cottage, a unique residential educational facility for young people to immerse themselves in nature.  This is one of the charity’s…

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The Big Issue launches O2 branded content campaign to help vendors stay connected as part of new National Databank initiative

Stuart Mitchell

O2 and The Big Issue have announced a partnership which will set up over 200 of the magazine’s vendors each month with free data plans. This will include 7GB of data, a free sim, unlimited calls and texts, enabling vendors to make cashless sales, access essential online services and stay connected. The partnership comes as part of the National Databank initiative launched by O2 and Good Things Foundation. The scheme works like a “food bank for data”, tackling data poverty by providing free mobile data to people in need. For…

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UK Nature-tech innovators Earthly and Alchemy launched immersive, carbon removal visualisation at COP26

Stuart Mitchell

Earthly, the platform connecting businesses to nature-based solutions and cutting-edge immersive storytelling production studio, Alchemy will demo their unique collaboration: An immersive 3D ‘island’ that visualises carbon removal as a series of living ecosystems. Businesses, their customers and their employees can immerse themselves in a bespoke digital island to examine more closely the ways in which natural carbon ‘sinks’ such as mangroves, forests and sea kelp store carbon to help neutralise their carbon footprint while supporting biodiversity. “We designed the fly-through, interactive experience to be more engaging than an abstract…

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