CAP – How to push the envelope (without breaking the rules)

The ASA/CAP have released a post called: How to push the envelope (without breaking the rules). I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Rule 2.1 in the CAP Code states that marketing communications must be obviously identifiable as such. But when it comes to direct marketing, what about the envelope in which the marketing communication is contained? We’ve folded the key points into three need-to-know…

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Last December was loneliest month for children contacting Childline

The NSPCC run service Childline can reveal counselling sessions about loneliness peaked over the festive period last year, with the service delivering a record number of nearly 600 in December alone. From April 2020 to March 2021 there were 6,039 counselling sessions about loneliness, marking an all-time high for a single year. This is an increase of nearly half (49%) over the past four years. The NSPCC has long highlighted that many children and young people struggle with loneliness and isolation. The data released today suggests that these feelings were…

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ANA and Sustainable Brands Forge New Alliance to Promote and Enable Sustainable Growth

The ANA and Sustainable Brands have announced a new strategic alliance designed to advance and accelerate the marketing industry’s global sustainability goals. The new initiative is also designed to build awareness and increased acceptance of global sustainability among CMO’s and the overall marketing community, ANA CEO Bob Liodice said in making the announcement.  He added that the alliance is part of the ANA’s Sustainability Collective, which was created to collaborate with partners on sustainability-oriented programs and initiatives. “Our joint efforts will provide the necessary marketplace amplification to inform our brand…

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Recent Survey Findings Show Most US Adults Agree Advertising to Young Children is Unethical and Should be Banned

Advertisers in the US spend more than $4 billion every year marketing products to children.(1) This practice continues despite the fact that researchers and legal scholars alike – including the American Psychological Association – concur that advertising to young children is misleading and unfair.(2,3) Children below the age of 8 years have underdeveloped cognitive skills, and thus are unable to distinguish biased advertising messages from fact.(3-5) This unfair practice of targeting young children with marketing inspired the National Financial Educators Council (NFEC) to conduct a survey of American adults to…

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FCB Inferno supports NS&I to launch Green Savings Bonds, empowering savers to help build a greener, cleaner, and more sustainable future.

To support the government’s priority for 2021/22; to ‘Build Back Greener’ and reach net zero emissions by 2050, NS&I have launched Green Savings Bonds, giving UK savers the opportunity to put their money towards environmentally sustainable projects with the aim of creating a greener, cleaner, and more sustainable future. Green Savings Bonds are the world’s first green savings product from a sovereign issuer and allow customers to support green initiatives around the UK. Its introduction is part of a wider framework of green investment initiatives from HM Treasury, working collaboratively…

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