UNICEF plans to sell 1,000 data-driven non-fungible tokens (NFTs), the UN’s largest-ever NFT collection to date, the UN children’s agency said today ahead of commemorations of UNICEF’s 75th anniversary. A portion of the NFTs will be digitally watermarked to commemorate the agency’s 75th year, while others will be connected to events in early 2022. These digital collectibles will be sold directly by UNICEF, using the Ethereum blockchain. “For 75 years, UNICEF has been a driving force for change in children’s lives. And as we look back at our history, we…
Read MoreDay: 5 January 2022
CAP – The CAP Code and the rules for video sharing platforms
The ASA/CAP have released a post called: The CAP Code and the rules for video sharing platforms. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From today, 7 December 2021, the way we regulate advertising on some video-sharing platform (VSP) services will be changing. We have been designated by Ofcom as the co-regulator for VSP-controlled advertising appearing on UK-regulated VSP services. A new Appendix has been included…
Read MoreWHO Highlights the importance of Access for All on World Braille Day 2022
Yesterday was World Braille Day 2022. Braille is a tactile language used by blind and partially sighted people. Combinations of raised dots represent each letter and number, and even musical, mathematical and scientific symbols, so that books and periodicals can be read through touch. The system was invented by Frenchman Louis Braille nearly 200 years ago. In a post on Twitter, the President of the UN General Assembly, Abdulla Shahid, commended Braille as a tool for freedom of expression, access to information and social inclusion. “This has never been…
Read MoreAnheuser-Busch InBev adjust ESG journey with a new ambition to achieve net zero across their value chain by 2040
Climate change remains one of the most pressing global challenges facing society. At AB InBev, they state they are committed to driving decarbonization and building climate resilience through our 2025 Sustainability Goals. They are proud to announce a new ambition to achieve net zero across their value chain by 2040. Ezgi Barcenas, their Chief Sustainability Officer, made the announcement during their 2021 Investor Seminar, in which their CEO Michel Doukeris presented a new Global Purpose – They Dream Big to Create a Future with More Cheers – and their…
Read MoreTextiles 2030 wins gold for Best Environmental or Sustainable Programme
Launched in April of this year, Textiles 2030: UK Sustainable Textiles Action Plan has been named the Best Environmental or Sustainable Programme by Corporate Engagement Awards 2021 which recognises innovative partnerships and collaborations. The most ambitious ten-year programme for clothing and textiles in the world, Textiles 2030 was developed and is managed by WRAP, the UK’s leading sustainability charity. It is part of the Textiles Action Network and over the next decade, the voluntary agreement will halve the carbon impact of UK clothing and home fabrics through practical interventions along…
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