Day: 10 January 2022

Morrisons trials seaweed animal feed for more climate-friendly cows

Stuart Mitchell

Morrisons is working with Queen’s University Belfast on a three-year trial looking at the use of seaweed from the UK in helping to reduce methane production in cattle. The innovative research programme is being led by Professor Sharon Huws and Dr Katerina Theodoridou of the Institute for Global Food Security (IGFS) at the university and is testing indigenous seaweed from the Irish and UK coastlines. The aim is to evaluate the nutritional value of seaweed and assess its potential to reduce methane emissions, improve animal health, and enhance meat and…

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PRCA partners with ISMAUK to tackle stress and mental health issues

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has partnered with the International Stress Management Association (ISMAUK) to help reduce the stigmas attached to stress and mental health issues in the PR and communications industry.  ISMAUK is the leading professional body for workplace and personal stress management, wellbeing and performance, and will collaborate with the PRCA on events and initiatives throughout 2022, to help support its UK members.  Earlier this year, the PRCA, CIPR, and Opinium conducted research, which found 90% of PR professionals have struggled with their mental wellbeing to some extent over the past…

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Consumers believe advertising can play role in combating climate change

Stuart Mitchell

Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint. This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18+. The data also shows that 59% of people like seeing what companies are doing to help tackle climate change in their ads and that 87% agree that all companies have a responsibility to help…

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Inclusive institutions and structures are needed to go beyond the “illusion” of diversity

Stuart Mitchell

Diversity has different meanings in different contexts, and cultural change in the workplace cannot be obtained with one-off policies says The Future of Diversity , a new publication of the International Labour Organization (ILO) and the École nationale d’administration publique (ENAP) of Québec. To make progress on diversity, whether in businesses, organizations or societies at large, inclusive institutions and structures should take into account that not everyone receiving the same label has the same needs. Legal protections from discrimination and provisions for equal opportunities are often not enough to deliver outcomes…

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PR profession commemorates life and legacy of Michael Bland with launch of new crisis ‘Bland’s Law’ communications learning resource

Stuart Mitchell

The public relations industry is coming together to celebrate the life and legacy of crisis communications pioneer, the late Michael Bland, on the anniversary of his passing, with an online Memorial Lecture at 4.30pm on Tuesday, January 18th to launch a free, new learning resource ‘Bland’s Law’ that reveals how in every crisis there is an opportunity. Event details can be found here. Speaking at the Memorial Lecture are Michael’s son, Ben Bland, a digital marketing specialist along with leading crisis communications experts, Amanda Coleman and Padraig McKeon. The event…

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