Day: 21 January 2022

Adidas Scales Up Collaboration To Leave A Lasting Footprint On The Sportswear Industry With Allbirds

Stuart Mitchell

Just eight months after the breakthrough concept was introduced, Adidas are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking their brands’ collaborative concept shoe from moonshot project to a realization of low-carbon performance footwear made at scale, demonstrating the power of collaboration to the rest of the sportswear industry and beyond.  Revealed earlier this year (May, 2021), at 2.94kg CO2e per pair, FUTURECRAFT.FOOTPRINT represents a personal best for both brands as the result of a collective ambition to make a performance running shoe with as low of a carbon footprint as possible.   Now, with an initial limited drop this…

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Test period of the second-hand IKEA shop in Sweden extended – to further explore the circular business potential

Stuart Mitchell

In November 2020, the world´s first second-hand IKEA shop opened in Eskilstuna, Sweden, with the purpose to test and develop how the second-hand segment can contribute to prolong the life of the IKEA products and contribute to moving IKEA towards a circular business. The test period is now prolonged by one more year. “With the prolonged testing period we can take further learnings to see if and how the second-hand shop could be integrated in the IKEA customer meeting point portfolio, to understand if this solution has the potential to…

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CIPR announces winner of 2021 President’s Medal

Stuart Mitchell

CIPR President Mandy Pearse has announced the winner of the CIPR’s medal for distinguished service as she approaches the end of her year in office. Rachel Royall Chart.PR FCIPR has been awarded the Sir Stephen Tallents Medal for outstanding volunteer contribution to the CIPR for her leading the work on mental health within the profession. Rachel, former chair of the CIPR Health Group, led on the Institute’s work in delivering the iprovision mental health hotline for members, the ‘Understanding Mental Health and Wellbeing’ skills guide, the Heard Mentality campaign encouraging discussions on wellbeing within the industry, and the…

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UNESCO and the Embassy of Italy launch graffiti mural on creating awareness on migration information

Stuart Mitchell

UNESCO and the Embassy of Italy have launched a graffiti mural on creating awareness on migration information. The graffiti mural in Accra is to amplify awareness on the need for access to quality information on migration amongst young people. Funded by the Italian government under the “Empowering Young People in Africa through Media and Communication’ project and through “Fondo Africa”, a financial instrument aimed at supporting interventions to revive dialogue and cooperation between Italy and the African countries considered to be a priority for migration flows including Ghana. Welcoming participants…

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Vodafone hits 125,000 milestone in its ambition to connect one million people living in digital poverty by the end of 2022

Stuart Mitchell

Vodafone has announced it has connected more than 125,000 people living in digital poverty in the UK. To mark the milestone, radio host and TV presenter Roman Kemp has visited some of the organisations and people impacted to highlight why tackling digital exclusion is so vital. In the UK, 1.5m households, or approximately 6% of the population, are living without internet access. Vodafone has committed to connecting one million people living in digital exclusion by the end of 2022. Vodafone has reached the 125,000 milestone through a range of initiatives,…

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