Month: January 2022

American Airlines Commits to Setting Science Based Target for Reducing Greenhouse Gas Emissions

Stuart Mitchell

American Airlines has announced that it has committed to set a science-based target for reducing greenhouse gas (GHG) emissions, a move that will sharpen the company’s strategy for reaching net-zero emissions by 2050, align its path with the global imperative of limiting temperature rise to well below 2° Celsius, and bring additional accountability to its approach. American is the first airline in North America to begin the validation process with the Science Based Targets initiative (SBTi), a collaboration between CDP, the United Nations Global Compact, World Resources Institute (WRI) and…

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Women sweep UN’s 2021 ‘Champions of the Earth’ awards

Stuart Mitchell

According to the UN Environment Programme (UNEP), the all-female Champions were chosen for their impact and leadership in advancing bold action on behalf of people and the planet. “These Champions of the Earth inspire, defend, mobilise and act to tackle the greatest environmental challenges of our time, including ecosystem protection and restoration”, the agency said in a statement. Environmental standard bearers The Champions of the Earth award is UN’s highest environmental honour. This year’s award recognises laureates in four categories: Inspiration and Action, Policy Leadership, Entrepreneurial Vision, and Science and…

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New edition of the Global SRO Database now available

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) is proud to release the fourth edition of its Global SRO Database and Factbook. The online database and the 2020 printable Factbook are available for download on the ICAS website. In order to raise awareness of the work carried out by its members, ICAS decided to collect basic facts and figures on existing self-regulatory systems, starting in 2017. By bringing more transparency on the way SROs operate in the different markets represented in its network, ICAS hopes to contribute to a better understanding of advertising self-regulation by the industry, regulators, and the…

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AARP, Ad Council Partner to Address Unique Challenges Facing Military Veteran Caregivers

Stuart Mitchell

There are 48 million unpaid family caregivers in the United States, more than 6.5 million of whom are military veteran caregivers. These caregivers provide $14 billion in uncompensated care each year for their loved ones. To help military veteran caregivers get the tools and resources they need to take care of themselves and their loved ones, AARP and the Ad Council are launching the latest round of creative for their Caregiver Assistance campaign. Today they are releasing their first-ever PSAs targeting caregivers of veterans and current members of the military.…

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WMcCann and Shutterstock team up to promote work by black professionals

Stuart Mitchell

The agency WMcCann and the global creative platform Shutterstock announce a partnership that promotes the protagonism of black professionals in Brazilian advertising campaigns and editorial content. The project, called Re_Modelar, will mentor 12 photographers who will produce exclusive content dedicated to highlighting black people as protagonists in advertising materials. The initiative will contribute to greater diversity on Shutterstock’s global creative platform, which now has more than 390 million images, and will allow more presence of the black population in the customer search experience through featured special collections. By joining the…

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