Month: January 2022

CAP – CBD marketing: a potted guide for budding entrepreneurs

Stuart Mitchell

The ASA/CAP have released a post called: CBD marketing: a potted guide for budding entrepreneurs. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the recent announcement that the UK has become the world’s second largest consumer market for cannabinoid products, the importance of ensuring that CBD advertising is compliant with the Advertising Codes is more essential than ever. Here are four top tips…

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Walmart Creates Industry First by Introducing Science-Based Targets for Supply Chain Finance Program

Stuart Mitchell

Walmart has raised the bar on climate action by creating a supply chain finance program that not only enables greenhouse gas (GHG) emissions reductions, but for the first time, uses science-based targets to do so in a way that aims for a 1.5-degree Celsius pathway. Working alongside HSBC and CDP, the program will help Walmart’s private brand suppliers – particularly small and medium-sized businesses – by introducing enhanced standards, tools and capacity building to help them upskill and in turn align their operations with transparent sustainability objectives. The announcement marks…

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Morrisons to Reduce Soya Use on Road to Carbon Neutral Eggs

Stuart Mitchell

Morrisons will reduce the use of soya feed at 10 of its free range egg farms as it works towards becoming the first supermarket to launch own brand carbon neutral eggs in 2022. New Better Origin insect ‘mini farms’ will be introduced onto the UK egg farms to feed the hens, who will also receive a supplementary diet of British beans, peas and sunflower seeds. The ‘mini farm’ containers, in which millions of insects are kept, will provide nutrient rich and natural food for the hens. The insects will be…

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WFA publishes final DEI Census results

Stuart Mitchell

WFA has published the full DEI Census report, highlighting the vast differences in the lived experiences of different groups across our industry. Based on more than 10,000 respondents from 27 markets around the globe, the study identifies the global marketing industry’s main pain points:  Discrimination is most commonly reported on the basis of family status (meaning caregivers for the elderly, the sick or children) and age, which can most often hinder women’s career progression; The lived experiences of women in our industry are consistently poorer than the lived experiences of…

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ICO issues provisional view to fine Clearview AI Inc over £17 million

Stuart Mitchell

The Information Commissioner’s Office (ICO) has announced its provisional intent to impose a potential fine of just over £17 million on Clearview AI Inc – a company that describes itself as the ‘World’s Largest Facial Network’. In addition, the ICO has issued a provisional notice to stop further processing of the personal data of people in the UK and to delete it following alleged serious breaches of the UK’s data protection laws. Today’s announcement follows a joint investigation by the ICO and the Office of the Australian Information Commissioner (OAIC),…

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