Month: January 2022

British Airways Becomes The First UK Airline To Trial New Technology To Transform The Customer Experience For Travellers Using British Sign Language

Stuart Mitchell

British Airways has become the first UK airline to trial a new video service transforming the experience for customers that use British Sign Language (BSL). The initiative is being trialled as part of the airline’s continued efforts to make travel simple and easy for customers with additional assistance needs. The airline’s new partnership with SignLive will see the company’s BSL service embedded in British Airways’ customer engagement centres. The platform allows customers to access a range of services before, during and after their journeys in a modern, simple and easy…

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Less than half of Gen Z understand that inflation can erode the value of their money

Stuart Mitchell

In December the Financial Times launched its annual Seasonal Appeal to raise funds for its Financial Literacy and Inclusion Campaign (FT FLIC). It comes as research shows that less than half of Gen Z (16-24-year-olds) understand that inflation can erode the value of their money as UK inflation jumped to 4.2%, the highest level since 2011. A survey of 3,194 people in England, commissioned for the Financial Times by Ipsos Mori, reveals that just 49% of 16-24-year-olds were able to correctly state that they would be able to buy less in future…

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The Estée Lauder Companies Publishes Methodology to Drive Sustainable Cosmetics Innovation & Strengthen Environmental, Social & Governance Commitments

Stuart Mitchell

As part of its ongoing commitment to advancing sustainability and innovation across its operations and the personal care products industry, The Estée Lauder Companies (ELC) has released its Green Score methodology to assess and measure the sustainability of ingredients and formulas based on green chemistry principles. Years of dedicated development and evaluation have culminated in the publication of the peer-reviewed manuscript, “Applying Green Chemistry to Raw Material Selection and Product Formulation at The Estée Lauder Companies,” newly published in Green Chemistry, the Royal Society of Chemistry’s journal. The authors transparently…

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UNICEF to launch UN’s largest-ever NFT collection to mark 75th anniversary

Stuart Mitchell

UNICEF plans to sell 1,000 data-driven non-fungible tokens (NFTs), the UN’s largest-ever NFT collection to date, the UN children’s agency said today ahead of commemorations of UNICEF’s 75th anniversary.  A portion of the NFTs will be digitally watermarked to commemorate the agency’s 75th year, while others will be connected to events in early 2022. These digital collectibles will be sold directly by UNICEF, using the Ethereum blockchain. “For 75 years, UNICEF has been a driving force for change in children’s lives. And as we look back at our history, we…

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CAP – The CAP Code and the rules for video sharing platforms

Stuart Mitchell

The ASA/CAP have released a post called:  The CAP Code and the rules for video sharing platforms. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From today, 7 December 2021, the way we regulate advertising on some video-sharing platform (VSP) services will be changing. We have been designated by Ofcom as the co-regulator for VSP-controlled advertising appearing on UK-regulated VSP services. A new Appendix has been included…

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