Month: January 2022

65% of US consumers expect brands to promote diversity and inclusion in online advertising but 53% do not feel fully represented

Stuart Mitchell

A year on from the release last year of WARC’s Guide to brand activism in the Black Lives Matter era, WARC’s just-launched Spotlight US measures industry DEI progress, and what it takes to maintain momentum. Cathy Taylor, US Commissioning Editor, WARC, says: “There is so much work to be done towards DEI in the marketing industry that the subject needs continued commitment and revisiting. Whether the issue is hiring and retaining talent, or how consumers respond to ads that feature diverse portrayals, the underpinnings of the argument for diversity – both…

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SEE joins ICAS as a new member

Stuart Mitchell

The International Council for Ad Self-Regulation, ICAS, and its members are delighted that the Greek Advertising Self-Regulation Council, SEE, is joining ICAS as an associate member. SEE is the independent national self-regulatory organization of the Greek advertising industry, officially established in 2003, building on a self-regulatory system for advertising which has been in place in Greece since the 1970s. SEE is fully recognized by the Greek regulators as having the exclusive responsibility for upholding the provisions of the Greek Code of Advertising and Communications Practices. SEE is also a member of the European Advertising Standards Alliance, EASA, and…

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Companies Worldwide Could Face Customer Backlash If They Fail To Take Action On Climate Change

Stuart Mitchell

New global research released recently shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change. There is also almost unanimous support for companies to not only do the right thing for the planet, but also to ‘show by example’. 91% of people want brands to demonstrate they are making positive choices about the planet and environment more explicitly – in everything they do. The findings are part of a new global study by dentsu international and Microsoft Advertising…

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DMA calls on creative industries to support youth employment

Stuart Mitchell

The Data & Marketing Association (DMA) is calling on the creative industries to step up recruitment and support for entry-level marketing talent. At 11.7%, the UK’s youth unemployment rate remains worse than many other countries, and today more than one in eight (12.6%) of the UK’s under 25s are neither working nor in full-time study. Talent has become of increasing concern to the data & marketing industry, and society more widely since the pandemic began. According to the DMA’s latest research insights, which asked 220 senior marketers what they believed…

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CAP – Changes to our Copy Advice service

Stuart Mitchell

The ASA/CAP have released a post called: Changes to our Copy Advice service. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From 5pm on 17 December, we will be removing our copy advice telephone line, which will result in all copy advice enquiries being channelled through our webform. After careful consideration, we believe that this change is necessary to maintain fairness and quality of…

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