Day: 8 February 2022

Starcom launches report and 5-part podcast series on the Metaverse

Stuart Mitchell

Starcom has launched a new report titled Future Tensions in the Metaverse with five podcast episodes exploring what the Metaverse is, how it might impact brands and why it is of interest to the media industry. The report aims to provide clarity about the Metaverse, understand the tensions that will exist for consumers in these new spaces, as well as what roles and responsibilities will be needed by our industry and by advertisers as the metaverse evolves into our everyday lives. Using forum discussions, desk research via reports and research…

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Air Partner supports FareShare Yorkshire with donation

Stuart Mitchell

Air Partner, the global aviation services group, has supported the FareShare foodbank in Yorkshire. FareShare is the UK’s biggest charity fighting hunger and food waste which redistributes surplus food to charities that turn it into meals. According to FareShare, 2 million tonnes of good-to-eat food is wasted across the food industry each year. FareShare’s vision is to use surplus, fit for consumption food to feed those who are vulnerable in the UK by supporting front line charitable organisations that tackle the cause and not just the symptoms of poverty. To…

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IFC Issues 500 Million CAD Social Bond to Support Low-income People, Women Entrepreneurs, Small Businesses and Essential Infrastructure in Emerging Markets

Stuart Mitchell

IFC issued a Benchmark 5-Year Social Bond, raising 500 million Canadian dollars for sustainable investments benefiting underserved communities in emerging markets, including women entrepreneurs and low-income people in need of access to healthcare and essential infrastructure. The deal attracted strong, diversified investor interest and it is IFC’s inaugural transaction in the CAD market under its Social Bond framework.  The last transaction denominated in Canadian Dollars issued by the IFC was a CAD 500 million conventional bond issued in September 2020. John Gandolfo, IFC Vice President and Treasurer said: “I’m delighted…

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UK companies revise marketing budgets up but Omicron slows growth

Stuart Mitchell

UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the IPA Bellwether Report. A net balance of +6.1% of companies upwardly revised their total marketing budgets at the end of last year as recovery efforts from the pandemic continued. That said, amid the emergence of the Omicron strain of COVID-19, heavy supply-chain disruption and strong inflationary pressures, total marketing budget growth slowed from the third quarter of 2021 (net balance of +12.8%). Nevertheless, the latest data was…

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The Ad Council and Amazon Aim to Inspire Acts of Love and Create a More Inclusive World in New Love Has No Labels Campaign

Stuart Mitchell

Today, the Ad Council announced it is working with Amazon Ads on its Emmy®-Award winning Love Has No Labels initiative to spread messages of love and inclusion across the world. Amazon’s Alexa has been asked millions of questions about love, and the newest campaign, “Alexa, what is love?”, aims to encourage people to take meaningful actions to foster inclusivity within their communities. When people ask their Alexa-enabled device, “Alexa, what is love?”, they’ll now receive a response from people of various backgrounds and identities sharing what love means to them.…

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