Day: 22 February 2022

IKEA invites tech talents for a job interview over 3D-printed meatballs

Stuart Mitchell

IKEA is inviting people with imagination for a job interview over experimental 3D-printed meatballs as part of a new data and technology recruitment campaign. During 2022 the brand will open more than 150 technology and innovation roles across Europe. So it’s reaching out for people who share its values and vision: to create a better everyday life for the many people. The world-famous Swedish meatballs are an iconic part of the IKEA offer. Now IKEA is exploring new technologies to make them more sustainable. In line with their commitment to…

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Cafédirect to plant a tree for every download of its Building Better Business podcast to raise awareness for Fairtrade Fortnight

Stuart Mitchell

The popular podcast will be recording a special live episode at this year’s Fairtrade Fortnight (21 February to 6 March) for the Choose The World You Want Festival. Ed Gillespie, environmental entrepreneur, writer, speaker, futurist and Sir Tim Smit, co-founder of the Eden Project, will join Cafédirect’s CEO John Steel to discuss the climate injustice faced by small-scale farmers in developing nations and how Fairtrade supports their resilience to the extreme challenges it brings. Ed Gillespie says: “The climate crisis threatens the lives and livelihoods of millions of farmers that…

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PRCA Africa launches flagship state of industry survey

Stuart Mitchell

The Public Relations and Communications Association (PRCA) Africa has launched its inaugural study examining the state of the PR and communications industry in Africa. The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including perceptions of PR in business, ethics, talent, and the pandemic’s impact. The survey comes on the eve of PRCA Africa celebrating its one year anniversary. Since launching, the world’s largest professional PR association has expanded its presence across the continent with members joining from agencies, in-house teams, and as freelancers. The…

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IPA and ISBA announce plans to transform industry pitching process

Stuart Mitchell

The IPA and ISBA have announced a cross-industry plan to improve the pitching process to make it more intentional, accountable, and effective for both advertisers and agencies. Spearheaded by IPA President Julian Douglas, and ISBA’s Andrew Lowdon, the initiative forms a core part of Douglas’ 10x agenda in 2022. The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference. According to IPA President Julian Douglas, previous pitch guides have focused on the ‘how to’ of pitching without…

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The United Nations Interim Force in Lebanon (UNIFIL) receives funding from the Elsie Initiative Fund to enable an inclusive environment in UN peacekeeping

Stuart Mitchell

The Elsie Initiative Fund for Women in Peace Operations (EIF) has announced that the United Nations Interim Force in Lebanon (UNIFIL) is the first UN field mission to receive funding to create an enabling and inclusive environment for women peacekeepers. The EIF was jointly established by the UN and Canada in 2019 with its secretariat within UN Women. The EIF, a UN trust fund, is funded by Member States. USD 30 million have been raised thus far. The USD 357,000 EIF grant will allow UNIFIL to build gender-sensitive accommodation and…

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