Month: February 2022

IPA and ISBA announce plans to transform industry pitching process

Stuart Mitchell

The IPA and ISBA have announced a cross-industry plan to improve the pitching process to make it more intentional, accountable, and effective for both advertisers and agencies. Spearheaded by IPA President Julian Douglas, and ISBA’s Andrew Lowdon, the initiative forms a core part of Douglas’ 10x agenda in 2022. The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference. According to IPA President Julian Douglas, previous pitch guides have focused on the ‘how to’ of pitching without…

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The United Nations Interim Force in Lebanon (UNIFIL) receives funding from the Elsie Initiative Fund to enable an inclusive environment in UN peacekeeping

Stuart Mitchell

The Elsie Initiative Fund for Women in Peace Operations (EIF) has announced that the United Nations Interim Force in Lebanon (UNIFIL) is the first UN field mission to receive funding to create an enabling and inclusive environment for women peacekeepers. The EIF was jointly established by the UN and Canada in 2019 with its secretariat within UN Women. The EIF, a UN trust fund, is funded by Member States. USD 30 million have been raised thus far. The USD 357,000 EIF grant will allow UNIFIL to build gender-sensitive accommodation and…

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TikTok joins forces with UNESCO and the WJC to combat denial and distortion of the Holocaust online

Stuart Mitchell

On the occasion of Holocaust Remembrance Day, UNESCO and the World Jewish Congress (WJC) launched a new partnership with the online platform TikTok to tackle Holocaust distortion and denial. Users searching for terms relating to the Holocaust will be redirected to verified information. The circulation of false information about the Holocaust is a growing problem online, and not all platforms are taking effective action to curb this harmful trend. The Centre for Countering Digital Hate said in August last year, 84% of antisemitic content reported to social media companies was…

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All In reveals next three actions addressing Gender, Asian Talent and Ageism

Stuart Mitchell

Improving the experience and representation of Women, Asian talent and Older talent are the next three actions for the All In Action Plan, the UK advertising industry’s initiative to build a workplace where everyone belongs. These new actions, announced today at RENEW 2022, have been developed by the Advertising Association’s Inclusion Working Group in partnership with industry groups – WACL, MEFA (Media for All), and 40 Over Forty. The three new actions join All In actions covering Black talent, Disabled talent and Working Class talent. The new areas for action:…

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All Tomorrow’s Stories: The future of representation according to Gen Z Storytellers

Stuart Mitchell

We Are Social has collaborated with global entertainment company and leading webnovel platform Wattpad to develop a better understanding of the future of representation. Senior Cultural Insights Director, Susie Hogarth reflects on what inspired the project and why now is the right time for brands to plan how to build a more inclusive future in the industry and beyond. We include the blog below which is copyright to We Are Social and available to read here. Please check them out there are some great pieces on the site. When the…

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