Day: 7 April 2022

TotalEnergies Launches its Electricity Start-Up Accelerator at STATION F in Paris

Stuart Mitchell

To support its growth in electricity and renewables, TotalEnergies is launching TotalEnergies On, an electricity start-up accelerator program at the world’s largest start-up campus, STATION F in Paris.  The program’s objective is to identify and support start-ups developing innovative digital solutions for the electricity sector, whether for renewable production, storage, decentralized energy management, trading, sales or electric mobility.  Start-ups joining the program will benefit from: All the synergies offered by the unique STATION F, a community of more than 1,000 start-ups, unlike any other campus of its kind. At least…

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Over 40 brands now signed up to date labelling initiative

Stuart Mitchell

Last year, Too Good To Go, the anti-food waste company, launched its industry leading initiative to tackle date label confusion. The ‘Look, Smell, Taste, Don’t Waste’ campaign was launched to educate consumers to use their senses instead of purely following Best Before labels. It also encourages food brands to move from Use By to Best Before labels where safe to do so, all in a bid to reduce unnecessary food waste. Now, one year on, Too Good To Go is celebrating having over 40 food and drink brands signed up…

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National Trust takes aim at net zero target with largest tree planting project to date at Wimpole

Stuart Mitchell

The National Trust’s largest and most diverse tree planting project to date is underway on the 1,000 hectare (2,471 acre) Wimpole Estate in Cambridgeshire. With 90,000 trees being planted across the wider estate, away from the Grade 1 registered parkland, the charity aims to plant 120 hectares (296 acres) of woodland, wood pasture and agroforestry by the middle of next month, despite the recent stormy weather. The ambitious project has been made possible thanks to £1.3 million investment and funding from the Government’s Green Recovery Challenge Fund and HSBC UK.…

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CAP: Whizz through our guidance on e-scooter advertising

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Whizz through our guidance on e-scooter advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’ve spent any time in a big city recently, you’ve probably spotted at least a few electric scooters (e-scooters) whizzing around. They might seem a quick and efficient way to get around but in a lot of cases, other than…

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More than a third of PR leaders ‘Open to 4-day week’

Stuart Mitchell

3 out of 10 (29%) of UK communications leaders are interested in trialling a four-day working week with no reduction in pay and a further 8% have already adopted the model, according to new research published by the PRCA and ICCO. The study – conducted by Question & Retain – follows a recent PRCA MENA study revealing UAE professionals believe they work more efficiently under the new four and a half day working week adopted in UAE. 128 CEOs, Directors, and Department Heads took part in the latest PRCA and ICCO quarterly…

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