Month: May 2022

Asda £1.4m donation to FareShare will help 10 million meals be donated

Stuart Mitchell

Asda has donated £1.4m to set up the ‘All Good Food Fund’, a unique project with FareShare which is hoped will lead to 10 million meals being donated to charities across the country. As part of the new fund, Asda suppliers will be able to apply for funding to help pay for additional costs; such as labour and transport, making it easier for food to be donated. This means that good-to-eat surplus food such as fruit, vegetables, eggs, bread; as well as fresh, frozen, ambient and chilled food, which would…

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ASA – Rebalancing toward proactive ad regulation for the digital era

Stuart Mitchell

The ASA/CAP have released a post called: Rebalancing toward proactive ad regulation for the digital era. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our Annual Report 2021, published recently, highlights the innovative and world-leading ways in which we have harnessed technology, in line with our strategy, to tackle misleading and irresponsible ads online. Coinciding with the report, we are today also announcing how our…

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Ukraine Comms Support Network expands with International Subcommittee

Stuart Mitchell

The Ukraine Communication Support Network (UCSN) has appointed 16 country leads to a new Subcommittee established to drive international support for the people of Ukraine. The International Subcommittee will work with the UCSN Steering Committee to share information and support projects in aid of Ukraine and its people affected by the war. The new Subcommittee will; support efforts to expose misinformation as it relates to Russia’s invasion, assist with humanitarian projects across borders, and intensify efforts to ‘defund the war’ by educating the business community on the realities of the…

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Global Reputation Score Declines for the First Time Since 2018 According to the 2022 Global RepTrak® 100 from The RepTrak Company

Stuart Mitchell

The RepTrak Company™, the world’s leading reputation data and insights company, announces the results of its 2022 Global RepTrak® 100. The report is the world’s most comprehensive reputation study, compiled for the past 12 years using RepTrak’s in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. Utilizing its advanced reputation monitoring software, RepTrak gathered data from more than 243,000 ratings globally to understand the public’s perceptions of the most important elements of corporate reputation: ESG (Environmental/Social/Governance), workplace fairness, leadership, innovation, branding, and more. Available today is…

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Pandemic recovery boosts UK adspend to record level of £32bn in 2021

Stuart Mitchell

A new report – UK Advertising’s Adspend Review: The Pandemic Effect – has been published today to mark the definitive full year 2021 Advertising Association/WARC Expenditure Report figures, which show the extraordinary adspend growth seen during the recovery from the Covid-19 pandemic. The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn set at the beginning of the Covid-19 pandemic. This growth is…

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