Day: 23 October 2022

Marketing students compete to take social media platform WeAre8 to the next level

Stuart Mitchell

Applications to CIM’s 2022/23 global competition – The Pitch – are now open to international marketing students until the 2nd December 2022. In its twelfth year, the competition challenges university students from across the world to respond to a live client brief, in a bid to win a cash prize of £1,500 and the esteemed title of ‘Marketer of the Future’.  This year’s competition is sponsored by WeAre8, a social media app that aims to make a positive impact on people and the planet every day by sharing ad revenue…

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New research from WARC and Spotify Advertising reveals the effectiveness of digital audio in European telco marketing but finds major investment gap

Stuart Mitchell

WARC, the global authority on marketing effectiveness, and Spotify Advertising, the advertising arm of Spotify, the world’s most popular audio streaming service, have today released a new report exploring how digital audio channels are being adopted within the media mix of European telecommunication brands. The study shows the current state of play for European telecom marketing and unearths untapped digital audio opportunities as these brands strive to drive greater marketing effectiveness. For the report, WARC surveyed more than 360 telco marketers from France, Germany, Italy, Spain and the United Kingdom to…

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Investment in social impact increases nearly ten-fold in ten years as social issues exacerbated by the cost-of-living crisis 

Stuart Mitchell

Big Society Capital has revealed that the amount of social impact investment in the UK has grown nearly ten-fold over ten years, from £830 million in 2011 to £7.9 billion in 2021.    Data from the social impact investor’s annual Market Sizing exercise – which estimates the value of investments made by UK social impact investment funds since 2011 – shows that the market has seen a steady growth trajectory year-on-year. This continued even after the onset of COVID-19, with a 22% increase between 2020-2021.  The news comes at a time…

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Digital Voices and House of Greenland join IPA Membership

Stuart Mitchell

The IPA are pleased to announce that Digital Voices and House of Greenland were elected into IPA membership at its quarterly Council meeting on 15 September. Introducing their new members: Digital Voices: We joined the IPA to raise the standards of professionalism of Digital Voices as an agency and the Influencer Marketing industry as a whole. We want to show that the Influencer Marketing industry is compliant with laws and advertising codes, as well as that Digital Voices is dedicated to helping clients achieve their goals. The deep expertise of…

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Alibaba Launches Carbon Ledger To Drive Eco-Friendly Consumer Behavior

Stuart Mitchell

Alibaba Group recently rolled out a carbon ledger that promotes greener lifestyles by rewarding consumers for adopting eco-friendly behavior. Consumers will earn points for making low-carbon choices within Alibaba’s ecosystem, such as buying energy-efficient appliances, recycling boxes, and declining disposable utensils with takeout orders. They can use the points to claim digital badges and shopping discounts on Alibaba’s e-commerce platforms. The launch brings the Hangzhou-based company closer to its goal of slashing carbon emissions by 1.5 gigatons across its digital ecosystem by 2035. Alibaba pioneered the concept Scope 3+ and…

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