WPP Unveils Beyond the Rainbow, a New Global Insights Study on LGBTQ+ Marketing and its Future

Unite, WPP’s LGBTQ+ community, and Choreograph, WPP’s global data products and technology company, recently launched Beyond the Rainbow, a new study into LGBTQ+ marketing and its future. The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising. Beyond the Rainbow is intended to equip brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future. Spearheaded by an all-queer…

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UK chartered bodies join forces on equality, diversity and inclusion

The Chartered Institute of Public Relations (CIPR) has joined forces with other UK chartered bodies to launch a new study into how Equality, Diversity and Inclusion (ED&I) is being considered and addressed across a number of professions. The twelve bodies have come together to identify where professional and regulatory organisations can collectively make the most impact to increase recruitment, progression and retention of under-represented groups. By exploring the standards and experiences across these sectors, the research will help identify barriers to progression across the professions and identify steps that can be taken individually or…

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New report reveals how recession is changing marketing

TEAM LEWIS, the global marketing agency, has launched its 5th annual Global Marketing Engagement Index™. The report analyzes the top 300 companies from the Forbes Global 2000 list using a proprietary methodology, the Marketing Engagement Tracker (MET). This study looks at how effectively the top brands are connecting with their audiences. Since it was launched in 2017, it has reported some clear trends. These have been quantitative and linear. Organizations have made ever-more use of new digital tools, content and infrastructure. They have grown audiences and engaged more deeply. The quality…

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Bond launches collection of stories to encourage donors and INGOs to put local partners and communities in the driver’s seat of development

Bond, in partnership with Recrear and The Local Trust, has launched a set of illustrations and stories to encourage INGOs and donors to use that support locally led development. The free online resource What makes a good “locally led” funder? Stories from your partners takes a storytelling approach rather than traditional case studies to capture the human relationships and creativity underlying strong donor and local partner relationships. The illustrations were created by illustrator, Liliana López. The stories demonstrate that a locally led approach to international development can build a more…

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New research highlights the potential £17bn impact of employers developing a ‘workout’ culture that connects employees to the community

New research from Pilotlight highlights the strong demand from the UK workforce for their employers to do more to support skills-based volunteering in the community, the huge potential positive impact this would have on charities and community groups as the cost-of-living crisis really begins to bite and the very real benefits for employers themselves as so many organisations struggle to recruit and retain the best talent. The research, published today in a report called ‘Give your culture a workout‘, includes new attitudinal research on the public support for employers to…

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