Year: 2022

Consumer pressure on brands’ pricing builds as cost of living crisis worsens

Stuart Mitchell

The number of consumers looking to brands to help them through the cost of living crisis by keeping their prices fair has increased by 5% since May, while those wanting brands to freeze the price on their value-range products or services has leapt up by 22%. This is according to an autumn survey of 2000 adults, commissioned by the IPA and carried out by Opinium. These latest results are a follow-up to the IPA-commissioned spring poll in which a separate sample of 2,000 adults were asked for their response to…

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B&Q and Woodland Trust partner for new restoration project in Snaizeholme

Stuart Mitchell

In 2022 B&Q launched a partnership with the Woodland Trust to support the restoration, protection and creation of native woodland at their newly acquired site; Snaizeholme in the heart of the Yorkshire Dales. With B&Q’s support a tree-less landscape will be turned into a thriving haven, vital for the protection of wildlife including the native red squirrel.  Snaizeholme is set to become a flagship woodland creation project and will form part of an ambitious plan to revitalise the north of England’s woodland. The regeneration area sits within the wider Northern…

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Arla earmarks up to 500 mEUR annually for rewarding climate activities on farm

Stuart Mitchell

Arla Foods introduces a sustainability incentive to its farmer owners to help fund and motivate actions required to hit the 2030 emission reduction target on farm. Arla earmarks up to 3 eurocent per kilo of milk for sustainability activities in addition to the existing 1 eurocent for submitting Climate Check data. Based on the cooperative’s current milk volume, this corresponds to a total of up to 500 mEUR annually. Two years after implementing a comprehensive Climate Check on 8,000 farms across seven European countries, Arla farmers are taking another significant…

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Nickelytics, Serve Robotics, and The Ad Council Partner on Innovative Smokey Bear Out-of-Home Advertising Campaign

Stuart Mitchell

Nickelytics, a venture-backed B2B adtech startup that allows brands to execute hyperlocal out-of-home advertising campaigns, today announced the launch of one of the first major OOH ad campaigns to be placed on robots. The mobility company partnered with Serve Robotics, the leading autonomous delivery company, and the Ad Council to introduce one of the longest running public service campaigns in history to an innovative new format: delivery robots. The Ad Council’s beloved Smokey will be wrapped around select Serve delivery robots in a new campaign to increase wildfire prevention awareness…

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TotalEnergies and Holcim Join Forces to Study Solutions for First Carbon-Free Cement Plant in Belgium

Stuart Mitchell

TotalEnergies and Holcim in Belgium have signed a Memorandum of Understanding (MoU) to work together on the full decarbonization of a cement production facility being upgraded by Holcim in Obourg, Belgium. Various energies and technologies will be assessed for the efficient capture, utilization, and sequestration (CCUS) of around 1.3 million metric tons of CO2 emitted by the facility every year. Each partner will contribute its best-in-class technologies and its know-how to explore and develop the project, including: an innovative new air-oxyfuel switchable kiln, to facilitate the capture and purification of…

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