Day: 8 February 2023

Global advertising spend forecasts reduced by $90bn as digital slowdown bites 

Stuart Mitchell

The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach.  Ad spend is growing but at a slower pace. WARC’s latest forecast is $880.9bn, removing $90bn of growth potential for 2022 and 2023, meaning digital media owners are likely to fight harder for ad revenue growth – and, increasingly, will compete with one another for ad dollars.  To attract advertising revenue, Big Tech companies…

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Toiletries Amnesty is delighted to announce the launch of their fundraising initiative – 15 for Hygiene. 

Stuart Mitchell

More people than ever are living in hygiene poverty and that figure looks set to increase amid the current cost of living crisis and political turmoil. In a bid to keep providing vital support to those in need, Toiletries Amnesty has come up with a unique campaign to bolster fundraising – 15 for Hygiene. The premise is simple. Individuals are invited to become a hygiene hero and fundraise on behalf of Toiletries Amnesty by doing their ‘15 for Hygiene’. You might choose to sell 15 dresses on depop or groom…

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National Vegetarian Week will be 15–21 May 2023

Stuart Mitchell

National Vegetarian Week 15–21 May 2023 will be bigger and better than ever with a very clear focus on the climate crisis. The week will highlight how switching to veggie meals can reduce your carbon footprint and help the planet. Making your meals better by miles! Keep up to date with the latest news about the week at www.nationalvegetarianweek.org. Richard McIlwain, Chief Executive of the Vegetarian Society, said: “The very first National Vegetarian Week ran in 1992, the same year as the Rio Earth Summit which saw the creation of…

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Out of Home Advertising Produces Highest Levels of Consumer Recall Versus Other Media Channels, According to Solomon Partners 2023 Benchmark Report Estimates for the U.S.

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) media ecosystem, has partnered with leading financial advisory firm Solomon Partners to release findings from the Solomon Partners’ 2023 U.S. Major Media Advertising Effectiveness Analysis. The analysis, which represents an aggregation of publicly available studies on advertising recall from 2017 to 2022, shows that out of home advertisements produce significantly higher ad recall with consumers versus live and streaming television, podcasts and radio, print, and online executions. This holds true…

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Clear Channel Europe becomes the first Out of Home media owner to commit to ambitious Science Based Targets initiative

Stuart Mitchell

Clear Channel Europe is now the first Out of Home Media Owner to commit to the Science Based Targets initiative (SBTi), further demonstrating our dedication to becoming a carbon net zero organisation.    Science-based targets provide a clearly defined pathway for companies to reduce greenhouse gas emissions, helping prevent the worst impacts of climate change and ensuring sustainable business growth.  What makes an emissions target ‘science-based’ is if it is in line with the reductions needed to meet the global commitment under the Paris Agreement to limit climate warming to…

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