Day: 12 April 2023

Update regarding B Lab’s moratorium on new B Corp Certifications for any entities, including subsidiaries, operating in Russia and/or Belarus (2)

Stuart Mitchell

In March 2022, B Lab imposed a moratorium on certifying companies operating in Russia and Belarus in reaction to the invasion of Ukraine. As part of this moratorium, B Lab acknowledged and recognized the fact that “business as usual” has been maintained through acts of war and humanitarian crises around the world, including conflict and invasions instigated by the U.S. and its allies. This was a moment to reaffirm the improvement of B Lab’s standards from the standpoint of justice, equity, diversity, inclusion, and human rights for all similar circumstances. …

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WFA names new Global Diversity Ambassadors

Stuart Mitchell

Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer WFA’s Diversity, Equity and Inclusion drive The four will play a strategic role in helping shape WFA’s priorities and agenda WFA has named three new global diversity ambassadors as it seeks to drive the action needed that leads to better lived experiences for everyone in our industry as well as on-camera representation across the industry. The new appointments are Susan Akkad, SVP, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder…

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FareShare Calls on Midlands’ Food Producers as Supplies to Local Charities Run Low

Stuart Mitchell

FareShare – the UK’s biggest charity fighting hunger and food waste – is calling on farmers, food producers and retailers in the Midlands to help get good-to-eat food, which may otherwise go to waste, to its network of over 500 charities. The Spring Budget failed to acknowledge the soaring levels of food insecurity across the UK. FareShare’s network partners across the region are struggling to keep up with unprecedented levels of demand from the charities they support. Without much needed additional government funding, FareShare and its network are relying on…

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Nescafé Gold Blend campaign showcases that sustainability is at the heart of the brand

Stuart Mitchell

Nescafé, launches “Expect more from every cup”, a new campaign under Nescafe Gold Blend that aims to show how the brand focuses on sustainability from the farmers who grow coffee, to the way coffee is produced, packaged, and used.  The campaign launches in the UK on 6th March and highlights some of the brand’s sustainability achievements: 100% responsibly sourced coffee used in all Nescafé products made in the UK, the use of coffee grounds to help power the Nescafé factory in Derbyshire and the launch of a soft pack to…

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Airbus’ most popular aircraft takes to the skies with 100% sustainable aviation fuel

Stuart Mitchell

Sustainable Aviation Fuel (SAF) is a key element for the future reduction of air transportation’s carbon footprint, and Airbus is continuing its testing of this bio-jet fuel with a new VOLCAN flight test campaign using the best-selling A320 Family aircraft. An A321neo took off recently from Airbus’ headquarters in Toulouse, France with both of its engines powered by 100% unblended SAF. Since the end of February, the aircraft is being closely followed by a data-collecting aeroplane with the mission to gather information on the non-CO2 emissions and the creation of…

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