Month: June 2023

Better Cotton launches new 2030 Impact Targets

Stuart Mitchell

Better Cotton, the world’s largest cotton sustainability initiative, today announced four new Impact Targets covering Soil Health, Women’s Empowerment, Pesticides, and Sustainable Livelihoods. These ambitious new metrics form part of its ongoing 2030 Strategy and detail plans to galvanise change at the field level in key areas. The new targets sit alongside the first commitment outlined in the organisation’s strategy – related to Climate Change Mitigation – which sets out to reduce greenhouse gas emissions by 50% per tonne of Better Cotton lint produced by the end of the decade.…

Read More

CAP – Comply with me… Some sunny advice for holiday and travel marketing

Stuart Mitchell

The ASA/CAP have released a post called: Comply with me… Some sunny advice for holiday and travel marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether it’s a quick overnight trip for work, a weekend break with a loved one or a family holiday, the travel industry provides a much needed – and usually much enjoyed – service for consumers. But before travel…

Read More

Nielsen Study Reaffirms: Airport Advertising is Highly Effective & Drives Frequent Flyers to Act After Ad Exposure

Stuart Mitchell

Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., announced today the results of a comprehensive consumer insights study reinforcing airport advertising is a highly-effective media for brands to reach a valuable audience of Frequent Flyers. The CCO-commissioned Nielsen study provides insights into frequent and business travelers’ responses to airport advertising, and the behaviors they take after seeing an ad. 83% of Frequent Flyers notice airport advertising and 3-out-of-4 associate airport advertising with high-quality brands. With average dwell times of an hour plus, the…

Read More

Tetra Pak recognised as a European Climate Leader 2023 by the Financial Times

Stuart Mitchell

Tetra Pak has been named as a European Climate Leader 2023 by the Financial Times, in recognition of the company’s progress in reducing greenhouse gas (GHG) emissions and its robust commitments to climate action. Of the thousands assessed by the Financial Times and Statista, only the leading 500 companies with the greatest reduction in their GHG emissions intensity made it to the final list. Each company in the list has been assigned an individual score, which is calculated using information on the company’s volume of emissions, level of disclosure on…

Read More

Global Low-Carbon Energy Technology Investment Surges Past $1 Trillion for the First Time

Stuart Mitchell

Global investment in the low-carbon energy transition totaled $1.1 trillion in 2022 – a new record and a huge acceleration from the year before – as the energy crisis and policy action drove faster deployment of clean energy technologies, according to a new report from research firm BloombergNEF (BNEF). In another first, investment in low-carbon technologies appears to have reached parity with capital deployed in support of fossil fuel supply. Energy Transition Investment Trends is BNEF’s annual accounting of how much funding businesses, financial institutions, governments and end-users are committing…

Read More