Month: August 2023

Bank of America to join one of the world’s largest sustainable aviation fuel (SAF) programs

Stuart Mitchell

American Express Global Business Travel (Amex GBT), the world’s leading B2B travel platform, and Shell Aviation today announced that Bank of America is the first financial institution to join their sustainable aviation fuel (SAF) program. The program launched in 2022 with 1 million gallons of SAF available for corporate customers – enough to power almost 15,000 business trips from London-to-New York.[1] Operated on the Avelia platform, it is one of the world’s first blockchain-powered digital SAF book-and-claim solutions for business travel. Andrew Crawley, President, American Express Global Business Travel, said:…

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Murphy Cobb Associates Strengthens Commitment to Sustainability with Launch of Production Net Zero in Tandem with Ad Net Zero Partnership

Stuart Mitchell

Murphy Cobb Associates (MCA), the global leader in production investment consultancy, recently announced the launch of its Production Net Zero initiative. This is part of the company’s latest step forward in its sustainability efforts, including an industry-leading commitment to offering a net-zero solution for all clients’ productions by 2025. To bolster this commitment, MCA has also signed a new partnership to support Ad Net Zero, a cross-industry coalition on a mission to reduce the carbon impact of developing, producing and running advertising to real net zero. “The average carbon footprint…

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CAP – The industry panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

The ASA/CAP have released a post called: The industry panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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Align, Build and Embed (ABE) – a new framework for brands to drive a culture of creative impact

Stuart Mitchell

WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, ‘Building a culture of creative effectiveness’, outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth. The key challenges this white paper aims to solve is how marketing leaders can build a culture where creative marketing communications can be used to drive commercial outcomes and support the broader business agenda. And, in particular, where creativity can be applied to build…

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Sodexo and FareShare partnership reaches £1.5m funding milestone

Stuart Mitchell

With a shared commitment to fighting food insecurity and food waste Sodexo and FareShare, the UK’s leading food redistribution charity, have been working together since 2005 and this year is celebrating a milestone with the total financial support donated from the Sodexo Stop Hunger Foundation to FareShare reaching an amazing £1.5 million. Over the duration of its partnership the financial support from Sodexo has helped cover the logistics costs which form a huge part of the charity’s operation, enabling it to increase the volume of surplus food being redistributed across…

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