Day: 28 January 2024

The Rockefeller Foundation Announces Over USD 11 Million Towards Climate Solutions

Stuart Mitchell

As the first part of its recently finalized 5-year climate strategy, The Rockefeller Foundation announces over USD 11 million to advance a range of climate solutions in low- and middle-income countries in Africa, Asia, Latin America and the Caribbean, as well as communities across the United States. In collaboration with 25 organizations, this funding supports activities meant to promote concerted climate action and seize the climate transition’s opportunities and benefits for the billions of people who have historically been denied them. To further that work, the Foundation is providing additional…

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Nestlé introduces Electric HGV trucks on its drive towards net zero

Stuart Mitchell

Nestlé UK & Ireland is charging up efforts on its journey towards achieving net zero emissions by introducing two electric HGV trucks to its owned fleet, which makes up part of the transport network it uses in the UK&I. These new battery electric vehicles (BEVs) are being tested as a possible way to reduce the company’s carbon footprint in future.  The two Volvo FM Tractor units have a driving range of 120 miles, which is sufficient to travel between several planned distribution points and factories across the UK. As well…

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New Fairtrade initiative will help UK grocery retailers collaborate on sustainability in supply chains

Stuart Mitchell

A new sustainability initiative created by the Fairtrade Foundation has become the first of its kind in the UK to go through the Competition and Markets Authority’s (CMA’s) new open-door policy for green agreements between businesses. Published recently, the CMA’s inaugural informal guidance looks at Fairtrade Foundation’s new Shared Impact model, which aims to drive collaboration within the UK grocery sector by bringing retailers together to pool their new Fairtrade sourcing commitments to a targeted group of farming cooperatives. Given that Shared Impact is designed to boost sustainability through sector…

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Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent

Stuart Mitchell

Lucky Generals is partnering with Effie UK to fund £10K worth of marketing effectiveness training for working class talent. The initiative, Lucky10Grand is designed to mark both the agency’s 10th birthday and its recent winning of the UK’s top effectiveness prize – the Grand Effie – for its long-running campaign for Yorkshire Tea. The fund will be administered by the social enterprise Commercial Break, with whom Lucky Generals has its own long-running relationship. Lucky Generals founder, Andy Nairn said: “We’re so proud to have won the Grand Effie, with our friends at Yorkshire Tea,…

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ASA – New rules on ads for “less healthy” food and drink products

Stuart Mitchell

The ASA/CAP have released a post called: New rules on ads for “less healthy” food and drink products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re issuing a consultation on the implementation of new rules further limiting food and drink advertising to children on TV, and in on-demand programme services (ODPS) and paid online ad media. In 2022, the UK Government introduced…

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