Day: 6 May 2024

LIONS launches its first global Creative MBA (LIONS cMBA)

Stuart Mitchell

LIONS has announced the launch of its first LIONS Creative MBA (LIONS cMBA). The new digital programme has been designed to educate creatives and marketers and help them understand what it takes to deliver a Lion-winning standard of creative marketing that drives impact. The LIONS cMBA will welcome its inaugural cohort this May, and all successful graduates will receive official certification from the globally recognised LIONS brand. Simon Cook, CEO, LIONS, said: “The LIONS cMBA was developed to address a growing global need to demonstrate the power of creativity as…

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Former “Dance Moms” Star Nia Sioux Highlights Mental Health with “Seize the Awkward” in Directorial Debut

Stuart Mitchell

The national “Seize the Awkward” campaign premiered a new digital content series recently starring and directed by actress, activist, and creator Nia Sioux. The “Capture the Convo” series marks the former “Dance Moms” star and executive producer’s debut as creative director. By featuring intimate conversations between friends, the series inspires teens and young adults to normalize talking about mental health with their peers. In the seven-part “Capture the Convo” video series, Sioux joins her friends to model safe conversations about mental health and discuss their real experiences checking in with…

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Sodexo to publish carbon labelling on menus at more than 300 sites across the UK and Ireland by Christmas

Stuart Mitchell

New research from Sodexo shows there is a growing expectation among consumers to see low-carbon options and carbon labelling on menus.   As part of its commitment to ensuring 70% of its main dishes will be low carbon by 2030, Sodexo UK & Ireland is working in partnership with Eaternity to calculate the carbon footprint of its dishes and is set to add carbon labels to menus at more than 300 of its UK and Ireland sites by the end of 2024. To better understand UK consumers’ current familiarity with…

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Unlock £1.1 billion investment by escalating the Plastic Packaging Tax

Stuart Mitchell

Veolia, the UK’s leading resource management company, is calling for the Government to escalate the Plastic Packaging Tax to incentivise the end markets for recycled content, give investors confidence to build domestic infrastructure and stimulate green economic growth. Veolia commissioned research by climate action NGO WRAP to understand the economic and environmental impacts of escalating the Plastic Packaging Tax. Currently set at £217.85 per tonne tax from 1 April 2024 on plastic packaging that contains less than 30% recycled content, the tax is not achieving its aims as only 22%…

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GRI publishes guides to foster better disclosure and standards-based policymaking

Stuart Mitchell

With a continued shift towards mandatory sustainability reporting, GRI is supporting global policymakers with an initial set of three new guidance documents. Covering double materiality, due diligence, and the Corporate Sustainability Reporting Directive (CSRD), each publication emphasizes the pertinence of the topic and the significant role played by the globally adopted GRI Standards in helping address them: Double materiality: The interconnectedness of a company’s impacts on society and the environment with its financial performance. GRI reporting prepares companies for double materiality, given impacts are the basis for determining associated financial…

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