Day: 17 May 2024

An overview of the circular economy at BNP Paribas: nothing goes to waste with Toopi Organics!

Stuart Mitchell

Among the priorities set by BNP Paribas to promote more sustainable finance, the circular economy ranks high. Within the Group, many teams are supporting their clients, from start-ups to SMEs, but also large companies reflecting on their uses, in their circular approaches. In this three-part series of infographics, BNP Paribas dives in the subject with three concrete examples. In this second episode, we look at Toopi Organics, which has been transforming human urine into a natural biostimulant for more sustainable agriculture since 2019. A lot of water saved, hectares fertilized and tonnes…

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New third sector podcast The Charity Show launches

Stuart Mitchell

Launched on Monday 13 May, The Charity Show is a fortnightly podcast and is hosted by Tim Beynon, and Piers Townley. With expert guests, listener stories, questions and answers, join Tim and Piers each fortnight for an informative and entertaining take on the third sector.   Meet the hosts Tim Beynon – host A journalist by trade, keen runner and author, Tim is currently Head of Marketing and Engagement at The Fire Fighters Charity. He hates Marmite, but loves Formula One. Piers Townley – host An ex-lifestyle journalist, editor, and…

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PRSA Brings Together Communications Industry to Tackle Growing Misinformation Issue

Stuart Mitchell

PRSA recently releasedTackling Misinformation: The Communications Industry Unites, a first-of-its-kind collection of perspectives, data points, analyses and resources based on the insights and advice from more than two dozen senior communicators across PR, the news media and academia. Tackling Misinformation is produced in association with Issuer Direct, and is designed to educate communicators and public relations practitioners, and help them navigate the growing problem of misinformation, disinformation and malinformation. The guidebook and overall effort are designed to: Show communicators and PR professionals how to learn from those at the root of…

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Waitrose announces new cocoa sourcing partnership with Tony’s Open Chain

Stuart Mitchell

Waitrose has partnered with Tony’s Chocolonely to source nine own brand chocolate bars, including Cooks’ ingredients bars, through Tony’s Open Chain, in turn becoming a ‘Mission Ally’ to support more sustainable cocoa sourcing throughout the industry.  Waitrose is the first UK retailer to join Tony’s Open Chain as a ‘Mission Ally’, following global brands such as Ben & Jerry’s and Albert Heijn, as well as fast growing UK brands such as Huel and Pleese. The full range will be available across all UK stores from Monday 8th April and recognisable…

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CAP – Keep onside and avoid a straight red with our Euro 2024 marketing tips

Stuart Mitchell

The ASA/CAP have released a post called: Keep onside and avoid a straight red with our Euro 2024 marketing tips. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Euro 2024 kicks off with Germany v Scotland, but marketers will be hoping to get an early goal with their advertising straight from the kick-off.  Avoid being knocked out in the group stages by following these top…

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