Month: June 2024

Sodexo extends its support of veterans with Combat2Coffee partnership

Stuart Mitchell

Sodexo Government has announced a new partnership with Combat2Coffee, a community interest not-for-profit company (CIC) committed to supporting veterans and ex-uniformed personnel.    Combat2Coffee is a coffee company with a difference, created by its founder, Nigel Seaman, a Royal Anglian veteran, to support the wellbeing and mental health of ex-service personnel and their families using coffee as a vehicle for conversation. The vision of Combat2Coffee is to provide: mental health and signposting support through a dedicated and experienced outreach team and community hubs employability skills through barista and roasting training…

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Leading International Industry Trade Bodies Unite with Ad Net Zero, Green The Bid and AdGreen In Endorsement Of New Hard Drive Use Best Practice

Stuart Mitchell

In a first-of-its-kind response to the advertising industry’s urgent need to decarbonize, ad industry sustainability trade association and climate action program Ad Net Zero has convened the 4A’s, Ad Association, AICP, ANA, AOP, APA, IPA, and ISBA, who have all jointly announced support for the adoption of best practices to encourage production hard drive reuse over single use. In unanimous agreement, the above trade bodies for the ad industry endorse the statement that ‘So long as hard drives have been wiped and tested before use, all “Enterprise Class” drives can…

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UK Stop Ad Fraud Coalition group joins the Conscious Advertising Network (CAN)

Stuart Mitchell

The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been accepted as a member of the Conscious Advertising Network (C.A.N).  The UKSAFC, which includes representatives from Dentsu, FACT, Script and Annalect, was set up in 2022 and works to highlight the scale and threat of advertising fraud, to coordinate a multi-stakeholder approach to addressing the issue in the UK and provide a template the…

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Cash-strapped Gen Z expect brands to demonstrate purpose beyond profit as new research finds that 90% are concerned with social issues

Stuart Mitchell

Dentsu UK&I’s latest national consumer research finds that Gen Z expect brands to demonstrate purpose beyond profit, even in the face of economic instability, as they report the highest concern (90%) of all generations about social issues, which has a clear impact on their purchase decisions.  Dentsu’s 2024 Read the Room: Pursuing Happiness report finds that 75% of Gen Z are more likely to buy from brands that give a portion of their sales to charity and 70% say they prioritise brands that demonstrate emotional intelligence in their advertising – both findings…

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Toilietries Amnesty Recognised By Cabinet Office’s Points Of Light Awards

Stuart Mitchell

Toiletries Amnesty, the NGO tacking hygiene poverty and beauty industry waste has been recognised as a ‘Point of Light’ by the Cabinet Office. Through ‘Points of Light’, the Prime Minister awards an outstanding volunteer or charity leader for their inspirational service as a ‘Point of Light’, as part of a cross-party supported programme to promote the value of voluntary action. Karen Harvey, from Cambridgeshire, founded Toiletries Amnesty in 2014, which saves millions of pounds worth of beauty products from landfill every year through the distribution of unused toiletries. Ten years…

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