Month: June 2024

OAAA Reveals Winners Of 82nd Annual OBIE Awards, Dunkin’ Named As Newest Obie Hall Of Fame Inductee

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of the 82nd annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence, shining a light on the most creative and innovative work across the out of home space and signaling the future for the industry. The OBIE Awards were co-hosted by OAAA’s EVP of Strategy & Growth Jeff Jan and Digital Prophet & Industry Luminary…

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The University of Florida Takes Top Honors in PRSSA’s Annual Bateman Case Study Competition

Stuart Mitchell

PRSSA announced recently that The University of Florida  was named the winner of the 2024 Bateman Case Study Competition. Earning second place was Montclair State University, with third place going to Brigham Young University. The finalists were among 45 entries from colleges and universities across the nation. PRSSA teamed up with Culturs, the global multicultural magazine, for the annual event that originated in 1973. Students were tasked with creating awareness of the publication on college campuses and its mission to enhance community and foster human connection of culturally fluid communities…

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Waitrose launches exclusive Wildfarmed nature-friendly bread range

Stuart Mitchell

Waitrose is the first retailer to partner with Wildfarmed, a regenerative farming and food business to launch a range of exclusive branded products in shops and online from the 1st May. The Wildfarmed range includes bread loaves and flour created using regenerative farming methods, that focuses on preserving the landscape for future generations and paying farmers fairly.  Known for their passion and commitment to growing food in a way which brings back life into fields, Wildfarmed are helping to pave the way for regenerative farming across the UK landscape – something…

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Ceres launches new tool for small to medium-sized companies to improve their sustainability performance

Stuart Mitchell

Ceres launched a new sustainability assessment tool designed to help small to medium-sized companies assess and improve their sustainability performance.   Developed by Ceres in-house experts, the Ceres Roadmap 360º equips businesses with user-friendly, self-guided learning modules covering a range of topics – from clean energy to risk management to community engagement – that are most important to their sustainability journey. The tool produces customized reports that include a scorecard, best practice recommendations, and useful resources to help companies integrate sustainability across their operations.  Inspired by the foundation laid by the…

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Effie Worldwide Strengthens Its Board and Inaugural Future Council with the Appointment of New Members

Stuart Mitchell

Effie Worldwide, has announced six new members to their Worldwide Board of Directors, alongside three new co-chairs of the Future Council; a powerful injection of fresh talent as the organization evolves across all its programs to expand its mission to champion marketing effectiveness. The Effie Board contributes to the non-profit’s mission to champion effectiveness through the Effie Academy and Insight programs, alongside the largest, most robust marketing effectiveness awards in the world. Chaired by Jae Goodman, Founder & CEO of Superconnector Studios, its members are leaders from across the industry, from…

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