Day: 5 November 2024

Eighty percent of brands have concerns about agency use of GenAI

Stuart Mitchell

More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts.   Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology. Eighty percent of multinational brand owners have expressed concerns about how creative and media agency partners are using generative AI (gen AI) on their behalf and legal (66%), ethical (51%) and reputation (49%) risks…

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Lidl Kicks Off Massive Christmas Charity Campaign With £125k Donation – Here’s How Shoppers Can Make A Difference

Stuart Mitchell

Lidl has unveiled its Christmas charitable drive, pledging £125,000 in grants to support charity partners hosting festive events across the country. This announcement coincides with the return of Lidl’s popular in-store Christmas Toy Bank, as the discounter calls on customers to donate toys and bring joy to children in need this festive season. As demand from local charities and community groups continues to surge, Lidl is responding to urgent calls for help. An overwhelming 91% of charities within Lidl’s Toy Bank charity network would welcome financial support to host festive…

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Global Alliance Advocates for Responsible Communication at United Nations, Supporting its Inclusion as the New 18th Sustainable Development Goal (SDG)

Stuart Mitchell

Global Alliance Advocates for Responsible Communication at United Nations, Supporting its Inclusion as the New 18th Sustainable Development Goal (SDG) The Global Alliance for Public Relations and Communication Management reiterates the urgent need for a dedicated SDG focused on responsible communication. Responsible communication means: Open dialogue about global challenges, such as climate change, poverty reduction and democracy. Consider dialogue as the most powerful weapon. Freedom of opinion and press. Ethical approach to organizational and institutional communications, based on facts. Fight against fake news, misinformation and any kind of propaganda. Educate…

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Bready, set, go! Sainsbury’s introduces new packaging across bakery, reducing over 560 tonnes of plastic a year

Stuart Mitchell

Sainsbury’s has made changes to several of its in-store bakery products as it aims to reduce plastic waste. All doughnuts and pastries previously in plastic clam-shell style packaging are switching to cardboard and paper packaging – a 90% plastic reduction – which will reduce plastic packaging by 414 tonnes annually. Doughnuts are switching to card boxes with a small window and twin-pack pastries, as well as croissants and cinnamon swirls, are moving to paper bags*. In-store bakery bread will see up to a 60% reduction in plastic through the removal…

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Fairtrade is a strong partner in protecting forests and deforestation prevention, new study finds

Stuart Mitchell

Fairtrade certified cocoa and coffee cooperatives are in an advantageous position when it comes to protecting forests and complying with the EU Deforestation Regulation (EUDR) that will start to take effect at the end of this year, according to a new study by Fairtrade. Called “The Effect of Fairtrade on Forest Protection and Deforestation Prevention,” the study found that several factors contribute to the better positioning of Fairtrade cooperatives, especially their compliance with the Fairtrade Standards that guide them to implement key forest protection measures and that align with the…

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