Month: November 2024

Plant Based Foods Association and AKQA Bloom Unite the Plant-Based Industry for the First Time at Climate Week

Stuart Mitchell

 Plant Based Foods Association (PBFA), the leading U.S. trade association representing the plant-based industry, is proud to announce its partnership with AKQA Bloom as its official agency of record. This collaboration marks a significant step forward in PBFA’s mission to champion, strengthen, and elevate our members and the plant-based food industry. The partnership’s first creative activation,”May Cause,” will debut at Climate Week in New York City, and launch its first campaign.  Additionally, this activation marks the first time the plant-based foods industry, spanning across categories, have come together to unite in…

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SMRS Partners With Cedara To Build Path To Net Zero And Empower Clients With Sustainable Media

Stuart Mitchell

SMRS, a culture, brand and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging Cedara’s cutting-edge sustainability solutions, SMRS will further support its commitment to achieve net zero carbon emissions while supporting universities, employers and other clients who have their own emissions reduction ambitions. As a B Corp-accredited business since 2022, environmental sustainability has been a core focus for SMRS, its employees and its…

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Virgin Atlantic partners with STEM Learning and Save the Children to support STEM education and disaster relief

Stuart Mitchell

Virgin Atlantic has announced that from October 2024, it will work with two new partners to support its core community pillars of STEM education, through its cornerstone program Passport to Change, and its disaster relief effort, using the power of its people and planes to deliver aid to communities in crisis. The new partnership with STEM Learning will continue to support the airline’s vision to empower everyone to take on the world, aiming to transform young people’s futures by inspiring their potential career paths, removing barriers to STEM and equipping…

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Consumers Demand Corporate Transparency In Global Cage-Free Egg Sourcing In New Foul Food Campaign

Stuart Mitchell

The Open Wing Alliance (OWA), a coalition of 95 organizations across 75 countries working to end the abuse of chickens worldwide, launches a consumer-driven campaign urging companies across sectors to be transparent on their progress towards their global cage-free commitments. Norwegian Cruise Line, Colombina, Lai Sun Dining, and Wagamama each publicly pledged to source exclusively cage-free eggs. Yet, despite the global food industry’s move away from cruel cages, these companies refuse to reveal whether they still raise egg-laying hens in these archaic conditions across regions. Combined, these companies use approximately…

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Sodexo’s net-zero supply chain engagement strategy wins at two top sustainability awards

Stuart Mitchell

Sodexo UK & Ireland’s forward-thinking and collaborative net zero supply chain engagement strategy has been recognised at two prestigious, national awards for sustainability excellence, the Reuters Sustainability Awards and the National Sustainability awards.          With 34% of its scope 3 emissions arising from its 4,000 supply chain, Sodexo’s net zero supply chain engagement strategy provides a framework for its supply partners to undertake key steps showing tangible progress to decarbonise before 2030. Sodexo’s work with suppliers on reducing carbon emissions started a number of years ago and in 2022 it began…

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