Year: 2024

VCCP London and Good Relations launch behaviour change campaign to stop Brits polluting UK waterways with cigarette butts down drains

Stuart Mitchell

UK-based independent environmental charity Keep Britain Tidy has launched a new behaviour change campaign to highlight the environmental damage caused by dropping cigarette butts into drains.  Research by Keep Britain Tidy reveals that up to 5,000 cigarette butts end up in a single drain every year in Britain. With over 1,000,000 drains nationwide, this presents an unprecedented volume of cigarette butts ending up in UK waterways.  To raise awareness and encourage behavioural change, VCCP London and Good Relations partnered with a renowned pub, The White Swan, in Twickenham, to temporarily rename it to “The Poisoned…

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WARC releases The Marketer’s Toolkit 2025: two-thirds of marketers expect business conditions to improve next year

Stuart Mitchell

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and managing the impact of AI technology on the environment, are five key trends that will shape global marketing strategies in 2025, as revealed in WARC’s Marketer’s Toolkit 2025, released today.  Now in its 14th year, The Marketer’s Toolkit provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming…

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Skyrise and Cedara announce a new partnership to help advertisers measure and reduce environmental impact of omnichannel media campaigns

Stuart Mitchell

Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns.  The fully integrated Cedara solution benefits Skyrise advertising’s clients in a number of ways: Transparent omnichannel campaign measurement of emissions for all sustainable media campaigns, leveraging the new global industry-standard Ad Net Zero Global Media Sustainability Framework Lower media campaign emissions through data-driven curation of high-quality, low-emissions inventory, combined with reduction tactics informed by granular carbon…

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New Research Shows How Leading Water Utilities Are Paving the Way to Net Zero

Stuart Mitchell

World leaders are gathering this week in Baku, Azerbaijan, to accelerate the decarbonization of the world economy at the 29th Conference of the Parties to the United Nations Framework Convention on Climate Change. The water sector, which accounts for almost 2% of the world’s carbon emissions, is answering the call with ambitious strategies to deploy advanced technology to cut the sector’s carbon footprint. A recent survey of more than 100 utilities by water technology company Xylem showed that 75% of utilities have set greenhouse gas (GHG) reduction goals that they…

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