Month: April 2025

Growth in global energy demand surged in 2024 to almost twice its recent average

Stuart Mitchell

Even demand in advanced economies is rising again after years of declines, with rapid growth of electricity worldwide driving up consumption of renewables, gas, coal and nuclear Global energy demand grew at a faster-than-average pace in 2024 as the consumption of electricity rose around the world – with increased supply of renewables and natural gas covering the majority of additional energy needs, according to a new IEA report. The latest edition of the IEA’s Global Energy Review, published today, is the first global assessment of 2024 trends across the energy…

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On Strategy Showcase Becomes the Official Podcast Partner of Effie Worldwide

Stuart Mitchell

Effie Worldwide and ON Strategy Showcase are proud to announce their new partnership, making ON Strategy Showcase the official podcast partner of Effie Worldwide. This collaboration will provide an unprecedented look into the most effective marketing strategies, featuring in-depth discussions with the minds behind award-winning work, thought leadership from top industry figures, and exclusive coverage of Effie’s global celebrations of “ideas that work.” Together, Effie Worldwide and ON Strategy Showcase will bring listeners: Effie Award-Winning Case Studies – Deep dives into the strategies behind the world’s most effective marketing campaigns,…

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CAP – Spring Clean Your Allergy Advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring Clean Your Allergy Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

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ELC’s Voice-enabled Makeup Assistant Wins for Innovation at World 50 Impact Awards 2025

Stuart Mitchell

Last month, The Estée Lauder Companies (ELC) was honored with the Innovation Award at the 2025 World 50 Impact Awards for its groundbreaking Voice-enabled Makeup Assistant (VMA), a first-of-its-kind, artificial intelligence-powered mobile app to help visually impaired users more easily and confidently apply makeup.  World 50 Group—the global community of business leaders from the most respected and influential companies—announced the winners on Wednesday, March 12, during the Impact Awards ceremony in Miami, where hundreds of global executives from leading organizations gathered to celebrate outstanding achievements in building inclusive workplaces. VMA’s…

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IPA announces 2025 Council election results

Stuart Mitchell

Karen Martin, Chief Executive of BBH London, was formally elected as IPA President at a Special Meeting of the IPA Council. Karen succeeds Josh Krichefski in the role. Karla Smith, CFO of Ogilvy UK, was elected as IPA Honorary Treasurer, replacing Bronwen Hemming, Finance Director of Wieden+Kennedy London, while Jamie Elliott, CEO of The Gate London, was re-elected as IPA Honorary Secretary. Additionally, Brian Scott, Director and Co-Owner of Navigator Blue, and Jim Kelly, Deputy MD Head of Planning at Story, were appointed as the new IPA Chairs for Northern…

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