Day: 26 May 2025

Cannes Lions honours Sonita Alizadeh as its 2025 LionHeart

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced that its 2025 Cannes LionHeart is Sonita Alizadeh. One of the Festival’s most prestigious Awards, the accolade is given to a person who has harnessed their position to make a significant and positive difference to the world around us. Through her work as the first professional Afghan rapper, a human rights activist and an author, Alizadeh has used her platform to be a global voice for women’s rights. Alizadeh is the co-founder of Arezo and The Dreams Book, a secret school…

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Georgia Athletes, Sports Organizations Unite to Pioneer Local Mental Health Movement for Fans

Stuart Mitchell

On the 1 of May, to kick off Mental Health Awareness Month, participating college and professional athletes from eight sports organizations in Georgia appear in new public service advertisements (PSAs) promoting mental health across the state. Created with support from the Arthur M. Blank Family Foundation and as an extension of the Ad Council’s national “Love, Your Mind” campaign, the series leverages the star power of local sports heroes to show fans how taking care of their minds sets them up to succeed in life. The PSAs, which will appear…

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New IPA report highlights five strategies for supporting age inclusion

Stuart Mitchell

A new, free IPA report, Time for some new ‘Age Thinking’, highlights the age imbalance in the UK advertising agency business and offers practical solutions to foster more inclusive and equitable environments for older, more experienced talent. The release of the publication coincides with the IPA’s flagship Talent and Diversity Conference. Through a blend of IPA data, qualitative in-depth interviews, and desk research, the report explores the topic of age within the advertising agency world through both a commercial and intersectional lens. The research gathers together perspectives from across the…

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Berry Global and Nestlé Purina PetCare Launch 100% Recycled Content Treat Canisters

Stuart Mitchell

Berry Global Group, Inc. collaborated with Nestlé Purina PetCare, manufacturer of some of the world’s most trusted and popular pet care products, to convert the packaging for its Friskies® Party Mix® 20oz and 30oz cat treat canisters are made of 100% recycled plastic (excluding the label and lid). The new canisters, which will be available across the U.S. this summer, will be widely recyclable and made of 100% mechanically recycled PET (polyethylene terephthalate). This achievement stems from a collaboration of packaging, material science, quality and operations personnel from both companies…

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Voltalia UK secures Triodos Bank UK funding for 34MW photovoltaic plant near Scarborough

Stuart Mitchell

Voltalia UK has raised £18.9m of new loan funding from Triodos Bank UK, which will enable the energy producer to construct a new, subsidy-free photovoltaic plant with a capacity of 34MW near Scarborough, North Yorkshire. Voltalia’s £20m finance package consists of a construction and long-term operating loan of up to £18.9 million and a Debt Service Reserve Facility (DSRF) of €1.1 million. Construction is currently underway, and the plant is scheduled for commissioning by the end of 2025. Once complete, the Eastgate Solar project will feature 62,500 solar panels. The…

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