Month: May 2025

Fidelis’ AtmosClear signs agreement with Microsoft for high-quality carbon removal from project in Louisiana

Stuart Mitchell

AtmosClear BR, a portfolio company of Fidelis, announced that it has signed a contract with Microsoft for 6.75 million metric tons of engineered carbon removal over 15 years from bioenergy carbon capture & storage (“BECCS”). The deal is the world’s largest for permanent carbon removal to date. AtmosClear is developing a carbon capture facility at the Port of Greater Baton Rouge in Louisiana. The plant will use sustainable materials like sugarcane bagasse and trimmings from prudent forest management to produce clean energy while capturing 680,000 metric tons of biogenic carbon…

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Science Secretary hails Wrightbus as company pledges £25 million to bolster UK’s green transport revolution and drive growth

Stuart Mitchell

Millions of pounds in investment by Wrightbus to develop the next generation of green buses has been welcomed recently by Science Secretary Peter Kyle, highlighting it as a key driver of economic growth under the Plan for Change. As the UK’s fastest-growing zero-emission bus manufacturer and a major employer in Northern Ireland and the wider UK, Wrightbus’ new funding will accelerate the next generation of electric and hydrogen-powered buses, potentially creating dozens of new jobs, slashing emissions, and supporting the government’s mission to make Britain a clean energy superpower. During…

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The LPFA allocates 3% to Environmental Opportunities

Stuart Mitchell

The London Pensions Fund Authority (LPFA), an Administering Authority and £8 billion Local Government Pension Scheme (LGPS) fund with over 100,000 members, has committed to investing around £250 million, or 3%, of its £8 bn Fund value in environmental solutions assets that will support their net zero ambitions. LPPI (Local Pensions Partnership Investments), which makes day-to-day investment decisions on the LPFA’s behalf, under their Whole Scheme Management approach, will invest the assets into LPPI’s newly launched Environmental Opportunities Fund (EOF). The LPFA’s Climate Change Policy identifies climate risk as systemic,…

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Greenbids joins forces with SeenThis to deliver 67% carbon reduction in Dentsu campaign for Electric Ireland

Stuart Mitchell

Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the results from its first collaboration with adaptive streaming company SeenThis, which delivered a 67% reduction in carbon emissions and a 31% increase in click-through rate (CTR) in a display campaign by advertising agency Dentsu Ireland for utility company Electric Ireland. This collaboration — run via Google’s Display & Video 360 between August 2024 and October 2024 – marks the first time a digital campaign has optimised the ad delivery and ad selection process to reduce carbon emissions. This proves that, when digital advertising is more sustainable, it…

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ACT Good Report 2025 celebrating the best campaigns promoting social and environmental responsibility

Stuart Mitchell

ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communication to promote sustainability and social responsibility and raise awareness of significant social and environmental issues. The report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings. The ACT Good Report ranking is produced by combining the results of the recently published WARC Creative 100, the global…

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