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Pixability Teams Up With Cedara to Provide Brands & Agencies With An Emissions Management Solution for YouTube

Stuart Mitchell

Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns by providing carbon measurement, optimisation, compensation and reporting for brands and agencies. The announcement comes at a time of increased need by advertisers in the EU as new legislation requires companies to measure their carbon footprint by 2030, including through their use of media which now represents 3% of global carbon emissions. “Global…

SC Ventures makes strategic investment in Algbra, establishes partnership with its UK sustainable finance platform Shoal

Stuart Mitchell

SC Ventures, Standard Chartered’s innovation, fintech investment and ventures arm, has announced a strategic investment in Algbra, an ethical finance focused and sharia-compliant UK-based fintech. As part of the agreement, Shoal, SC Ventures’ sustainable finance platform, will partner with Algbra. The terms of the deal are undisclosed. Demand for sustainable and ethical finance continues to grow, with consumers seeking offerings to align their money with their personal ethics and values. According to research, 74% of retail finance customers want their savings to have a positive impact on the planet and 52% would switch providers…

CAP – Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews

Stuart Mitchell

The ASA/CAP have released a post called: Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since the dawn of advertising, brands have relied on celebrities (sometimes in inverted commas) to hawk their products, and now that we find ourselves deep in the Social Media Age, it’s inevitable that this grand old tradition…

Palladium Hotel Group’s ‘Palladium Cares’ CSR Initiative Makes Waves With Educational And Environmental Initiatives

Stuart Mitchell

Palladium Cares, the Corporate Social Responsibility identity launched by Palladium Hotel Group in May 2023, has made significant progress under its pillars:  Our People, Our Community and Our Planet. Having completed the third phase, Palladium Hotel Group has announced it will open a new educational and social centre in Mexico and has committed to benefitting a further 3000 individuals at its existing centres in Jamaica and Brazil. Ongoing commitment to sustainability and the environment The “4 Causes to Take Action” project was created to tackle the issues of childhood, inequality,…