Author: Stuart Mitchell

UK Advertising records £42.6bn spend in 2024

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 10.4% increase in investment to a total of £42.6bn in 2024. The latest dataset shows online formats, when combined, grew 13.2% last year with £4 in every £5 of ad budgets now spent online.  New AA/WARC forecasts show advertising is expected to rise by 6.3% to reach £45.2bn in 2025. Further growth is forecast for 2026, with an anticipated rise of 5.6% lifting the UK ad market’s value to £47.8bn next year. April’s forecasts have seen…

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Bauer Media Outdoor supports nationwide art competition marking 60 years of the Race Relations Act

Stuart Mitchell

Bauer Media Outdoor, in partnership with Curiosity Un(Ltd), invites illustrators, designers and visual artists from across the country to take part in Designs4Change, a national art competition marking the 60th anniversary of the Race Relations Act and its defining moment in the UK’s civil rights journey.    Launched as part of Curiosity Un(Ltd)’s Bristol Bus Boycott 360 campaign, the Designs4Change competition calls for bold and inspiring artwork reflecting the themes of justice, equality, and protest. Spotlighting creative voices with the hopes of shaping a more inclusive future, 10 winning designs…

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Pepsi® announces global female football ambassadors – Alexia Putellas, Caroline Graham Hansen, Farah Jefry and Lauren James

Stuart Mitchell

Pepsi® has announced its new roster of unstoppable female global ambassadors who are redefining the game ahead of an unmissable summer of football. Existing global ambassador, Leah Williamson, will be joined by two-time Ballon D’Or Féminin winner and celebrated playmaker Alexia Putellas, England’s game-changing visionary, Lauren James, dynamic Norwegian winger and record-breaking performer, Caroline Graham Hansen and Farah Jefry, a leading figure shaping the development of women’s football in Saudi Arabia. Pepsi® Announces New Global Female Football Ambassadors Including Alexia Putellas, Caroline Graham Hansen, Farah Jefry and Lauren James A…

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Cannes Lions honours Sonita Alizadeh as its 2025 LionHeart

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced that its 2025 Cannes LionHeart is Sonita Alizadeh. One of the Festival’s most prestigious Awards, the accolade is given to a person who has harnessed their position to make a significant and positive difference to the world around us. Through her work as the first professional Afghan rapper, a human rights activist and an author, Alizadeh has used her platform to be a global voice for women’s rights. Alizadeh is the co-founder of Arezo and The Dreams Book, a secret school…

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Georgia Athletes, Sports Organizations Unite to Pioneer Local Mental Health Movement for Fans

Stuart Mitchell

On the 1 of May, to kick off Mental Health Awareness Month, participating college and professional athletes from eight sports organizations in Georgia appear in new public service advertisements (PSAs) promoting mental health across the state. Created with support from the Arthur M. Blank Family Foundation and as an extension of the Ad Council’s national “Love, Your Mind” campaign, the series leverages the star power of local sports heroes to show fans how taking care of their minds sets them up to succeed in life. The PSAs, which will appear…

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