CAP – Updating the ad rules on alcohol

The ASA/CAP have released a post called: Updating the ad rules on alcohol. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing.

The CAP and BCAP Codes have been updated with minor amendments to the Alcohol rules. These amendments clarify the language used to describe the ABV thresholds at which drinks are subject to the alcohol rules and what strength a ‘low alcohol’ drink is considered to be.

Some text from the ‘definitions’ preface to the Alcohol section has been moved into CAP rule 18.9 (BCAP rule 19.10) to aid clarity of understanding.

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