Category: Articles

How Do Higher Waves Cause More Ice Clouds? Research Expedition into Arctic Sea Explains

Stuart Mitchell

Global warming is causing a rapid decline in sea-ice area, which affects weather patterns and, surprisingly, increases wave height in the Arctic. In a new study, Japanese scientists analyzed data from a 2018 research expedition into Chukchi Sea to demonstrate the peculiar link that exists between organic particles on the ocean surface, tall waves, and the formation of ice-containing clouds. Their results pave the way for more accurate climate change and sea-ice models.  Some of the most well-known and feared aspects of climate change are its potential effects on weather…

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Sustainability is the fastest-growing purchase consideration

Stuart Mitchell

Despite fears of a global recession, there has been significant growth in the number of people making food and drink purchasing decisions based on sustainability, an increase of 25% in the last two years, according to a new report.  While price and quality are still the biggest considerations when grocery shopping, this has declined in the last two years, by 17% for high quality and 10% for low prices.   Consumers are beginning to see the value in paying more for products that are better for the planet with two-thirds (66%) saying they would be willing to pay more for…

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ASA – The Industry Panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

The ASA/CAP have released a post called: The Industry Panels that help the ASA and CAP in their regulatory decision making. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions…

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Haldane – just 0.5% of lockdown savings likely to be donated to charity

Stuart Mitchell

Andy Haldane, Chief Economist of the Bank of England and co-founder of Pro Bono Economics, has today outlined findings from new research into the savings households have amassed over the last year. Haldane has previously identified unleashing households’ huge savings windfall as the one of the keys to turbocharging the UK’s economic recovery from the pandemic. This new research from Pro Bono Economics sets out the scale of the challenge facing the charity sector as it attempts to plug the £10billion funding gap that emerged at the height of the…

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Instagram for kids What do people have to say about it?

Stuart Mitchell

Facebook plans to create an Instagram app for children under 13 years old, to provide them with an age-appropriate alternative to its existing and hugely popular photo-sharing app. This report delves into people’s opinions about Facebook’s latest decision to target children as part of their business plans. Facebook’s move to launch an Instagram app for pre-teens has already met with a lot of resistance from various quarters. Over 100 public health groups and experts from around the world have written to Mark Zuckerberg about the platform’s potential negative impact, while…

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