Category: Articles

Lifetime Launches ‘HER AMERICA: 50 WOMEN, 50 STATES’

Stuart Mitchell

Lifetime, one the most powerful, preeminent female entertainment brands, has launched HER AMERICA: 50 WOMEN, 50 STATES, a digital content series filmed by an all-female team, documenting real women across the country. The series is now available on www.heramerica.com.  HER AMERICA will also be featured in on-air spots launching tonight on Lifetime and will be shared socially via Lifetime’s Facebook, Twitter and Instagram accounts. Following the 2016 US Presidential Election, at a time when America seemed more fractured than ever before, Lifetime set out to capture the truth about women’s…

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Trust in charities rose to high of 64% in 2017

Stuart Mitchell

Charities rose to the fifth most trusted public institution last year with trust levels peaking at 64% according to the Trust in Charity report for 2017 according to nfpSynergy. Below are a few key findings. To see the report in full, please visit nfpSynergy’s webpage. Trust in charities rose early in 2017 and then plateaued in the 55-60% range. Trust in charities rose to a high of 64% early in 2017, then dipped in the middle of the year to 55% and 57% and rose at year end to 60% By…

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Data concerns dominate Direct Marketing Commmission complaints in 2017

Stuart Mitchell

Issues around data, privacy and its accuracy are the biggest concerns for consumers in 2017, according to the DM Commission’s Annual Report. In fact, breaches of UK data protection laws during 2016 attracted 35 fines totalling £3,245,500, almost double the fines in 2015. With the General Data Protection Regulations (GDPR) coming into force in just a few months, UK businesses could face even bigger fines if they fail to ensure compliance. The Commission  investigated 39 cases involving existing members of the DMA. Of these, 69% related to data, privacy and…

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Reputation Institute Uncovers 10 New Reputation Macro-Trends Worldwide

Stuart Mitchell

The Reputation Institute tracks and analyzes stakeholder perceptions in 25 industries and for more than 7,000 companies worldwide. In 2017, the firm partnered with a variety of Fortune 1000 companies by measuring their reputation and uncovering valuable insight into how and when to take meaningful action that results in enhanced reputation and greater returns. “We looked at the data from 2017 and discovered emerging trends that are critically important for CEOs and business leaders to be mindful of as they plan ahead for this year and beyond,” explains Reputation Institute’s…

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CIPR Spotlights Reputational Threat to British Industry from Pay Inequality

Stuart Mitchell

The news that male BBC news presenters will take a pay cut to address newsroom pay inequality, spotlights the reputational risk to organisations when pay inequality isn’t addressed, says the CIPR. In April 2018, by law, employers with 250 employees or more staff will publish gender pay gap data annually. “Unequal pay is unlawful and remains one of the most pressing business issues facing UK industry. The BBC is a cautionary tale of mishandled communication and a warning for large companies to put their house in order. Public relations professionals…

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